Originally Posted by EricB
Guerrilla Marketing takes it's name from Guerrilla Warfare which is a form of irregular warfare in which a small group of combatants including use military tactics, such as ambushes, sabotage, raids, the element of surprise, and extraordinary mobility to harass a larger and less-mobile traditional army, or strike a vulnerable target, and withdraw almost immediately.
So what does that have to do with Guerrilla Marketing. The key similarity in my mind is the element of surprise. Think of a Guerrilla Marketing strategy I heard of, you take your business cards and put them in some of the books in the sections of your library or bookstore that pertain to your business. When a person reads the book they'll also come across your business card. You already know they are interested in your business because they are reading a book about it. And I'm sure while they were reading the book, they did not expect to stumble upon your business card. Does this clarify what Guerrilla Marketing is and where is came from?
Thank you for clarifying and for a little bit about its origins. While it is unorthodox, it is effective, much like the original use of the term.