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Old 20th March 2015, 07:28 AM   #1
mariaandreson
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Default Hello Bloggers. Keywords Are Now Useful To Use In Anchor Text For Backlinking Or Not

Hello Bloggers. Keywords are Now Useful to use in Anchor text for back linking or not?

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Old 20th March 2015, 11:18 AM   #2
torka
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As with many other things, it's a matter of degree.

Yes, keywords could be useful in anchor text, both for search engines and for human users. They provide context and let the viewer know what the link is about; what sort of page to expect to find should they click on the link.

On the other hand, keywords can be harmful if they're over-used or used inappropriately. It can be harmful in the search engines because they may decide you're trying to manipulate the search rankings. It can be harmful with your human visitors because they may decide your site is spammy and low-value due to the keyword stuffing.

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Old 20th March 2015, 11:47 AM   #3
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Welcome, Maria. I look forward to getting to know you.

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Old 20th March 2015, 12:07 PM   #4
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You can use keywords as anchor text but don't overdo this. Try to keep them near 20-30% of all the backlinks, and use brand and miscellanous text (here, click here, more) for the rest.

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Old 19th May 2015, 02:05 AM   #5
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Yeah the keywords can be as in the content as a anchor text to improve the ranking of your desire keywords ...but you need to use variation in the anchor text...

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Old 19th May 2015, 09:59 AM   #6
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Default Which keyword to use?

Question:

Which keyword to use for anchor text?

Anchor text is the wording for the link to another page. So, should one use the keyword being promoted for the page the link is on, or the keyword for the page the link goes to?

Eg. The keyword for my homepage is "business coach."
I provide a link to a page that is optimized for "million dollar project."

Keyword "million dollar project" is not relevant to my home page and would dilute my optimizing for "business coach."

Keyword "Business coach" is relevant to my home page (where the link is) and would add to my optimizing for the home page, but it is not the keyword I am promoting for the destination page.

Would I be better off using anchor text of "business coaching project" or something similar?

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Old 19th May 2015, 01:31 PM   #7
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Spider, ever since the Hummingbird update, you need worry less about "diluting" your keyword focus, because Google themselves no longer want to see the same keywords repeated over and over on a page. (Not that they wanted to see that before, but now they really don't want to see it. )

IMHO, the whole worry over "diluting" keyword focus was always overblown, and it was that concern led to an awful lot of crappy, keyword-stuffed content.
Quote:
We offer Chicago web design services to any Chicago web design client that wants the top quality Chicago web design services available. If you're looking for Chicago web design services, you've come to the right Chicago web design services provider!
An extreme example, but (sadly) not that far off from some stuff I've come across, and most of it inspired by misguided notions of "keyword density" and fears of "dilution."

Post-Hummingbird, it's less about "keywords" and more about "concepts" or "topics." Which actually in a way makes it easier for us. When you focus only on a particular keyword phrase, you take the chance you've managed to target a less-optimal keyword and another related phrase might have performed better for you. (Even if you've done your homework on keyword research. It's an art, not a science.)

Plus, if the market changes and people start using a different phrase to search for your product or service, you may find yourself having to start all over with your content. When you focus more on "concepts" and less on "keywords," you minimize much of those concerns.

What Google is looking for in the post-Hummingbird world is content that uses a variety of words and phrases to describe a common concept. Google then attempts to match that concept with what they think is the intent of the searcher. They don't want to see "keyword focus." They want to see "concept focus."

If your page is about a particular topic, you have a chance to rank for searches that Google thinks are looking for that topic, regardless of the exact words used on your page or in the search query. You should (and under Hummingbird, must) include synonyms and related terms, not merely repetitions of the desired phrase.

So, back to links.

When we think about "what Google wants" the answer is actually fairly simple: they want what they think is best for the human visitor.

Using that standard, a link should generally be structured to give the visitor an idea of what they'll find on the page being linked to. So if the linked page is about a million dollar idea, the text around that link -- and in most cases, the anchor text of the link itself -- should convey that's the topic of the page the visitor will land on when they click that link.

Don't worry about "diluting" your keyword focus, since your page shouldn't be exclusively using one "target" phrase anyway.

--Torka

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Old 20th May 2015, 05:59 PM   #8
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Nicely explained, Torka - Thanks.

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