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Old 7th March 2015, 06:06 PM   #1

Join Date: Feb 2014
Posts: 60
Default Creating E-Course Content From E-Book Content

How important is re-purposing E-Book content? Any comments?

So you just finished your E-Book designed to get customers on your email newsletter. You have the splash page designed to collect their email address with double opt-in and in exchange for their email address you will give them your E-Book.

You now have a person on your email list that is interested in your E-Book topic, right? So as follow up you will send them more content about the topic always hoping to get them to buy from you.

What about a low cost E-Book instead of something for free?

You have your E-Book content ready to go but you do one more step. You review each chapter of your E-Book and write a 75 word highlight of each topic. This content is used to create an E-Course. Twelve chapters in the E-Book you have a four day free E-Course with three topics in each email.

Your pitch is to get my free E-Course just add your email to my list. Now they get your 75 word highlights that can be read in less than 3 to 5 minutes always with references to the low cost E-Book.

Always remembering to reference the page location in the E-Book for each highlight. It is also good to inform the fact that you answer questions by reply email. You answer topic related questions only. Caution: Only do this if you are really going to do it.

Your goal is to get buyers not freebie seekers,

At the bottom of each email you are selling the E-Book for $2.00 to $5.00 instead of giving it away. Why? You really are not looking for the freebie clients you are looking for buyers to pay for you sweat and hard work. To get them on this buyer list you start with a low entry purchase.

Now you have both the freebie and buyer by using the same content.

Any more thoughts?…RR

Last edited by rr151; 7th March 2015 at 06:10 PM.
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