Many small business owners focus all their marketing effort on advertising and promotions. However, marketing is much more than just advertising and many times costs very little to do. One of the great marketing opportunities overlooked by small business owners is getting involved with the local community.
Community involvement establishes long-lasting relationship with your customers that will keep your business on top of their mind for a long time. A typical advertising, in contrast, only has a single transaction relationship where the customer will think of your business as a result of advertising flyer or coupon for a short time.
There are several avenues you can explore to get involved with the local community.
Read more - http://www.angelbusinessadvisors.com...y-involvement/