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Old 6th December 2007, 02:38 AM   #1
Red Paul
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Default What Do You Consider A Good Conversion Rate For An Online Store?

Hi all, I was prompted by this in another thread:
Quote:
Originally Posted by johnnylew View Post
Hope everyone is having a heck of a x-mas!!! We have never been busier and we are incurring a 6% conversion rate!!!! We average during the rest of the year a 2-3% rate.
What are other's experience of conversion rate? Is there any recognized target rate?

Mine seems to be around 6% at the moment - is this considered good? I don't get thousands of visitors because I target my SEO quite narrowly.

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Old 6th December 2007, 02:39 AM   #2
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Quote:
Originally Posted by Red Paul View Post
I don't get thousands of visitors because I target my SEO quite narrowly.
I mean per day! I do get thousands

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Old 6th December 2007, 02:25 PM   #3
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I think it really varies for many based on my experiences. You guys are doing well with 6%, but there are variables that can impact conversions. For example a 1000 visitors from Google search keywords might convert very differently than 1000 visitors from adsense.

I tend to look it from the perspective of not what other's conversions are but improving my own. (a) Can you improve your conversion percentage - a/b test variables related to the purchase process (b) Can you increase the number of visitors while maintaining or improving your current conversion percentage. Focusing on that will impact your bottom line versus comparing to others, but ... 6% is very good

See this thread for more - Good Conversion Rate

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Old 20th December 2007, 12:26 PM   #4
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I would say it depends on what your product is and how much it costs to produce it.

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Old 20th December 2007, 03:18 PM   #5
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I consider ROI a more valuable metric than conversion rate because conversion rates can vary so much and not tell as much about profitability as ROI.

For instance, one client of mine sells discount toys. To maintain a good ROI, they have to have a high conversion rate because their profit on each sale is low. I also have a client that sells high-end jewelry. Their conversion rates are low, but once they make a sale it's a huge dollar amount so their ROI is great! So here are two examples... one may have a conversion rate of 1% and the other 6%, but equal ROI. KWIM?

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Old 21st December 2007, 11:17 AM   #6
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I think it all depends on the products being sold.

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Old 27th January 2008, 10:01 PM   #7
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maybe depend on your websit of extending

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Old 27th January 2008, 10:56 PM   #8
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I am not too sure the product sold, the gross dollar or the profit margins are relevant. ROI is important to factor when evaluating marekting expense but, in my opinion, conversion percentage wil stand on its own merit and indicate how well your site is put together.

If I sell cloth sails for boats at $5000 per pop I am going to have a limited amount of hits but they are going to be very qualified. Let's say I also sell promotional pens at $50 per lot. I am going to get a ton more hits but because of the competition out there I am going to have to sell better. I am guessing that when broken down on a percentage basis the conversion numbers are going to be close. It all comes down to whom is seeing my advertising and how well my website sells.

I agree with Logan. Its best to use this number as an internal marker and stride to better it. I've jumped around a bit (as high as 5% on organic leads) but hold steady at about 2%. I'd like to get that up to 3% this year and keep it there or above.

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Old 28th January 2008, 03:54 PM   #9
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Let me throw in another variable. In addition to "what is the product" being sold it is "what time of year". Some businesses may keep a consistent conversion rate others will experience a variable conversion rate. We fall into the variable crowd. For the first three quarters we will trend 2.5 to 3.5 percent, then in the fourth quarter the flood gates open we were getting 6% plus as people did their christmas shopping on line.

If I based any all of my business desions based on one time of the year or another I would be making a mistake, I have to look at the time of year and what cycle am I in.

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