Most companies now use at least some level of social media to promote their business. Assuming your company uses this method of promotion, it is important to ensure that your online message is professional and consistent.
Large companies create detailed social media policies to make clear to staff exactly how their businesses can and should contribute to these online platforms. This ensures that the company creates the correct impression across all of their online presence – from blog posts to Twitter “tweets.”
Given the high visibility and spontaneous nature of social media, it is fair to say that creating a social media policy is equally important for a smaller business, to ensure that costly mistakes are not made when interacting with customers online.
Read more - http://www.smallbizviewpoints.com/20...edia-policies/