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Old 7th May 2008, 01:15 PM   #1
beachmom
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Default Keywords And Meta Tags

we have a business that serves smaller cities in an area of a large city. should i include the small city names in the keywords, meta tags, or description? or should i list them on the actual website somewhere? is listing them on the first page better than on the second page of the site?
thanks so much in advance

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Old 7th May 2008, 01:33 PM   #2
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From my experience you would want them on the front page. The keywords in question should be present in your meta/description, but it also needs to be on the page as well.
Depending I would think on actually how many cities there are.
Correct me anyone if I am in-correct.

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Old 7th May 2008, 01:38 PM   #3
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thanks sdk - I could actually list up to 20 areas, but i could list 8-10 main ones in the content of the site, what do you think?

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Old 8th May 2008, 08:38 AM   #4
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Having the names in the keywords tag won't help you much. Having them near the front of the description tag is desirable because some search engines use this tag when listing search results. You definitely want them in the title tag (VERY important) and you want to sprinkle them around the page.

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Old 8th May 2008, 09:15 AM   #5
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It may help a lot to do some keyword research to find out which city/town names are searched most often along with your main product/service keywords.

For example, let's say I own a doggy daycare in Kansas City (one of my real clients). Kansas City, like most big cities, is made up of lots of towns/cities. Since my realistic "market" is limited to a certain geographic area, I might focus my SEO efforts on a few cities. Keyword research would then tell me that "doggy daycare Overland Park" (a city within KC) is by far the most searched term.

Translating that to your website, it would behoove me to actually create a seperate page with content dedicated to that keyword and city. Maybe a few other cities are also being searched frequently. I would want to create seperate pages for each city. This technique will give you much more traction in the search engines.

If nothing else, keyword research helps you prioritize your optimization efforts and you may find that no one is searching for your product/service in certain cities. This is good to know so you don't waste time optimizing for a certain city...

There are lots of keyword research tools out there. Google's Keyword Research tool is decent (and free).

I hope that helps!

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Old 8th May 2008, 01:05 PM   #6
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Thanks so much to all of you. I'm going to work on this today - I'll let you know how things work out. It should take about a month to see results, don't you think???

thanks again
Jeannie

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Old 8th May 2008, 01:17 PM   #7
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It certainly can take a while to see results if your site is brand new and you aren't really doing much else in the way of internet marketing. One simple way to speed up the process (once you've launched the site) is to get back on this forum, create a forum signature (in your profile setup) with a hyperlink to your new site, and contribute to some posts or start new threads. The search engines will find your site and your new content much faster if you are actively participating in forums, blogs, etc.

Best of luck to you Jeannie!

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Old 8th May 2008, 01:33 PM   #8
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I agree Brody. Jeannie, how quickly your changes are updated within the search enignes is a function of how many(and how popular) other links going to your site there are. So a very popular site may get updated daily, a less popular monthly. The more links to your site, in general the more frequent your site will be updated.

As a rule of thumb, a month provides a fair expectation. I often see updates within a week or two. Some times less, some times more - in particular if the pages are deeper within your own site's structure. Just monitor the search engines to see if pages have been updated.

Here is a thread which provides help on setting up your signature file if you are interested. If you need any help, just give us a shout.

http://www.smallbusinessbrief.com/fo...hread.php?t=56

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Old 8th May 2008, 02:18 PM   #9
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Great advice all around up there. I would not overload the main page with all the keywords either, you can do several pages with content too for each location.

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Old 8th May 2008, 05:31 PM   #10
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Another reason for having your preferred geographic locations towards the beginning of your description, is that the description is often the text that appears in a result in a search. If your searcher is local they are more likely to visit, if they immediately see that your business is close by, rather than in Timbuktoo or who knows where.

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