You might have heard the usual criticisms of direct mail: high front-end costs, low returns, and wasted paper.
However, here are few good reasons why direct mail marketing is beneficial to fulfillment businesses:
- Higher Response : A recent Direct Marketing Association study revealed that there’s a 10% to 30% greater response to direct mail than e-mail.
- Higher Delivery Rate : Most direct mail lists are over 90% deliverable. Compare that with e-mail, where only 50% are deliverable and a lot of it, thanks to Google’s algorithms, is treated as spam.
- Less Competition : With so many companies jumping on the e-mail marketing bandwagon for their fulfillment services, direct mail marketing is seeing a lot less competition.
If you can think of any more reasons, please share it.