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Old 28th February 2011, 11:24 PM   #1
DanielW
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Default Choosing Keywords – For New Website Owners/Webmasters

If you haven’t done diligent keyword research before launching you new website, you may have put the cart before the horse. Keyword research is extremely important because your website traffic (and sales) will depend on your search engine rank for those words.

Having your most important keywords in your domain name and URL can be very beneficial. It’s not absolutely imperative, many websites have risen to the top of the search engine rankings without their keywords in either the domain name or URL. In those cases, though, the other elements of their SEO are extremely well done.

Take some time to do some research. A good starting point is to use some of the free offerings on the internet. A good one is the Google Adwords Keyword Tool (see it here). If you have some money to spend, subscribe to Wordtracker. You can also try SEO Book’s keyword suggestion tool. It’s powered by Wordtracker. You’ll have to sign up for a free account to use it.

It is important to choose correct keywords for all the top level pages of your website. Get at least three keywords or keyword phrases for each of your important pages, more is better. Keyword phrases should be 2, 3 or 4 words, more than 4 are usually not beneficial. The keywords you choose will help you form the structure of your site’s pages, and will be very important when choosing the anchor text for back-links from other websites.

Of course, the objective is to find keywords that are searched for thousands of times per month but have the least competition from other web pages.

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Old 7th March 2011, 02:42 PM   #2
DeniseTaylor
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I agree with this.

I get to use our Brainstorm It! tool which takes much of the tedium and extra work out of keyword research, so I'm a bit spoiled.

This is all pretty much true, but what I would like to add is that people should have a site blueprint based on these keywords. They should not build their site only in terms of what keywords are the most profitable in terms of income - that's the wrong focus and I know, you didn't say that. I'm just adding that because many people think that's what you should do. That will lead to trouble with the search engines.

However, doing the research in the beginning, laying out a site plan based on the keyword research will allow someone to build a successful site from the outset. Rather than find a keyword, write a page. Find a keyword, write a page.

The plan should be laid out ahead of time, so all the content flows and it is a cohesive whole.

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Old 9th March 2011, 03:40 AM   #3
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Quote:
Originally Posted by DeniseTaylor View Post
However, doing the research in the beginning, laying out a site plan based on the keyword research will allow someone to build a successful site from the outset. Rather than find a keyword, write a page. Find a keyword, write a page.
I believe semantic analysis should precede regular keyword analysis (which is mostly statistical). As long as you find the semantically relevant keywords for your website, niche, etc, you're OK. Sticking to relevance has always been the key point in web content development.

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Old 9th March 2011, 05:33 AM   #4
SanWay
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Hi, from my own experience even after chosing keywords you should know that you'd better optimize more keywords at the first time because you will have to renounce some of them lately.

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Old 9th March 2011, 11:03 PM   #5
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The other thing is to make sure that you are continuing to watch what your customers are searching for. As times change so do their actions and it is better to stay on top of that, then try to catch up later.

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Old 10th March 2011, 09:52 AM   #6
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Evaluating and prioritizing your keyword list is essential. Using keyword search volume numbers as well as their underlying competition numbers can be extremely helpful in keyword selection and prioritization. Before you invest time in using specific keywords, you may want to consider some testing to validate your research.

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Old 16th March 2011, 06:46 AM   #7
Allen Santiago
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Yes, I agree with your post. Keyword selection is very important task for a website. You need to be very careful while choosing keywords for your website. You can take help of any keyword research tool like Google Adword to get more relevant keyword for your website. I would advice you that choose keywords that have less competition and high search volume. It would be helpful for getting better result in Search Engine.

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Old 17th March 2011, 03:35 AM   #8
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i agree with DanielW keyword research is foundation of SEO.

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Old 4th April 2011, 08:27 AM   #9
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I agree with you Daniel that it is really important to do the diligent keyword research before launching our new website. There is no doubt about the role of keyword in search engine optimization. Keyword is one of the very first things that you will do when you begin to optimize your web site for high natural search engine rankings. You have to be very careful and specific with your keyword research.

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Old 4th April 2011, 03:40 PM   #10
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My topic is very heavily searched, and nobody loves my key words I've chosen from random -- Scratch startup

I have brand my keywords through advertising, its tricky either way. So much advertised with get-rich flooding the marketplace.

Just proof of the importance of keywords and patience.



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