If you haven’t done diligent keyword research before launching you new website, you may have put the cart before the horse. Keyword research is extremely important because your website traffic (and sales) will depend on your search engine rank for those words.
Having your most important keywords in your domain name and URL can be very beneficial. It’s not absolutely imperative, many websites have risen to the top of the search engine rankings without their keywords in either the domain name or URL. In those cases, though, the other elements of their SEO are extremely well done.
Take some time to do some research. A good starting point is to use some of the free offerings on the internet. A good one is the Google Adwords Keyword Tool (see it here
). If you have some money to spend, subscribe to Wordtracker
. You can also try SEO Book’s keyword suggestion
tool. It’s powered by Wordtracker. You’ll have to sign up for a free account to use it.
It is important to choose correct keywords for all the top level pages of your website. Get at least three keywords or keyword phrases for each of your important pages, more is better. Keyword phrases should be 2, 3 or 4 words, more than 4 are usually not beneficial. The keywords you choose will help you form the structure of your site’s pages, and will be very important when choosing the anchor text for back-links from other websites.
Of course, the objective is to find keywords that are searched for thousands of times per month but have the least competition from other web pages.