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Old 6th May 2020, 09:23 PM   #1
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Join Date: May 2010
Location: Detroit, MI
Posts: 1,402
Default What Is The Difference Between SEO And ORM? Which One Do You Need?

You can probably give an off-the-cuff answer to the question, “what is SEO?” Those of us who spend hours online each day can’t help but absorb the basic principles of search engine optimization.

A related question — “what is reputation management?” — might give you more trouble. Online Reputation Management or ORM, as it’s known on the street, hasn’t penetrated our collective consciousness to quite the same degree as SEO. That’s in spite of the fact that, when done right, ORM incorporates SEO strategy and works toward some of the same ends. ORM and SEO, for all their differences, are more or less complementary.

Which means every SEO client also needs ORM services, and vice versa — right?

Not necessarily. There’s enough daylight between SEO and ORM to limit the overlap in their use cases, even when both (or, to be more precise, comprehensive ORM with built-in SEO) are appropriate for many clients.

Still confused? This is what you need to know about how ORM and SEO are different and when each (or both) might suit your needs.

Read more - http://www.smallbizviewpoints.com/20...e-do-you-need/

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