Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Search Engine Optimization
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 24th September 2012, 01:03 PM   #1
bhartzer
VIP Contributor
 

Join Date: Mar 2005
Location: Dallas, Texas USA
Posts: 250
Default Large List Of Questions To Ask Your SEO Company

Over the years, I have compiled quite a large list of questions that you should consider asking your potential search engine optimization company. These questions are not necessarily in order of importance, and they may not apply to every search engine optimization project.

What type of search engine optimization techniques do you use to achieve search engine rankings?

What type of risk is involved with your method of search engine optimization?

What will happen if our relationship is dissolved?

Can you show me examples of past work?

What was the client’s ROI of their search engine optimization efforts?

Can you give me references? Can I talk to one or more of your current search engine optimization clients?

What type of volume increase in traffic is reasonable to expect from search engine optimization?

How long until I start to see results?

What would you expect from OUR end to aid your work?

What were some of your top search ranking achievements?

What types of internet marketing services do you offer to supplement your SEO (search engine optimization) offerings?

Will my web site point to your web site?

How many number one search engine rankings you have achieved for your clients?

How long have you been providing search engine optimization services?

Are you an individual consultant or are you part of a search engine optimization team?

How long have you and your search engine optimization team been online?

What types of web sites will you not promote?

Do you participate and/or, are you a moderator for any of the SEO – Search Engine Optimization / SEM – Search Engine Marketing Forums? If so, what is your username and can you provide links to your most recent or notable discussions?

Can you describe and/or produce recent successful search engine optimization campaign results?

If so, can I use those clients for references?

Do you have web site design experience?

What is your technical background?

What types of programming environments are you experienced with?

What are your opinions in regards to Best Practices for the SEO – Search Engine Optimization / SEM – Search Engine Marketing industry? How does a company effectively compete online using traditional optimization strategies?

Can you assure us that the search engine optimization strategies and methods that you are utilizing fall under the criteria of Best Practices for the SEO/SEM Industry? Can we assume that this means no penalties for our website?

How many search engine optimization campaigns have you been involved with?

What was your role for those projects?

How many of those search engine optimization projects are still active?

How many of those search engine optimization projects inactive?

If inactive, why?

Do you have experience managing PPC – Pay Per Click, CPC – Cost Per Click, and other bid management campaigns?

What types of programs do you use for PPC bid management?

Are there any guarantees for top search engine positions if we decide not to use a PPC program?

The web sites we are currently linked to have no rank, which means to me that these links are useless.

What linking strategies would you use to increase link popularity for our website?

Is this service part of the proposed price? What types of websites will you target for link exchange?

Our main competitor’s Google PageRank falls between 1 and 3. How would you address improving our PageRank with Google, and other search engines that calculate the number of quality inbound links to our website? Is it possible to rank higher than our competitors?

What changes can we expect you to make to our website to improve our positioning in the search engines?

Will these search engine optimization changes be visible?

Will there be changes in the coding of our website?

What type of reporting (website log analysis) will you provide to us? How often will you provide those reports? Will you provide consultation on how to interpret the reports so that we have a basic understanding of the statistics?

Do you offer ROI analysis? Is this in addition to your contract pricing? Please explain the process of how the ROI will be determined.

Matt Cutts, from Google, recently had this to say about what you should ask your SEO:
Do you buy links that pass PageRank?
What’s the most aggressive tactic you use?
Anything violate G’s guidelines?

__________________
SEO since 1996, I've been doing internet marketing. I have the experience as an SEO expert, as well.
bhartzer is offline   Reply With Quote
Register or log in to remove this ad.
Old 24th September 2012, 07:47 PM   #2
Logan
Administrator
 

Join Date: Jun 2004
Location: Colorado
Posts: 8,046
Default

As always that's great info Bill, good to see you!

__________________
Search Engine Guide - Small Business Guide to Search Marketing
Small Business Brief - Small Business Ideas Forum, Articles & News
Logan is offline   Reply With Quote
Old 30th September 2012, 05:31 PM   #3
KeithCash
Member
 
KeithCash's Avatar
 

Join Date: Mar 2006
Location: Montevallo Alabama USA
Posts: 36
Default

Nice list. Has any ever gotten a customer with providing answers to all these questions????

Looks like a lot of time when we should be creating traffic for the customer.

KeithCash is offline   Reply With Quote
Old 1st October 2012, 02:38 PM   #4
1weekSEO
Member
 

Join Date: Sep 2012
Location: Weston-super-Mare
Posts: 8
Send a message via Skype™ to 1weekSEO
Default

Here is my list of questions never to ask an SEO company:

Quote:
Originally Posted by bhartzer View Post
What type of volume increase in traffic is reasonable to expect from search engine optimization?
- I think this is nonsense, as every website is unique in terms of visits and keywords. It is impossible to predict and answer this question. How long is a peice of string?

Quote:
Originally Posted by bhartzer View Post
Are there any guarantees for top search engine positions if we decide not to use a PPC program?
- If you know your SEO you know that there are no guarantees for organic traffic. (Organic traffic is top search engine positions not paid for by PPC.)

Ever.

Quote:
Originally Posted by bhartzer View Post
What types of websites will you target for link exchange?
- None. Link exchange is very bad practice. Any client asking me to do this would get a point blank refusal. Google the phrase "why is link exchange bad for my website"

Quote:
Originally Posted by bhartzer View Post
Our main competitor’s Google PageRank falls between 1 and 3. How would you address improving our PageRank with Google, and other search engines that calculate the number of quality inbound links to our website? Is it possible to rank higher than our competitors?
- Google pays absolutely no attention to pagerank. Why should you? Who told you this was important to ask?

Quote:
Originally Posted by bhartzer View Post
What changes can we expect you to make to our website to improve our positioning in the search engines?
- This is answered after work has been completed. This is like asking Coca Cola to reveal their company recipie. If all SEO companies told you what work they intend to do, you could attempt it yourself to try and save cost and potentially mess up, and then get charged more for SEO companies to rectify, and run the risk of never recovering.

Quote:
Originally Posted by bhartzer View Post
Matt Cutts, from Google, recently had this to say about what you should ask your SEO:
Do you buy links that pass PageRank?
- I would really like to see the website where Matt Cutts asked this question, as previously mentioned pagerank is totally ignored by Google, so why would Matt Cutts ask this question? Please reply with a link?

Quote:
Originally Posted by bhartzer View Post
What’s the most aggressive tactic you use?
- Why use aggressive tactics? I have seen aggressive tactics (bulk link building, buying links, blog comments, link blasting, negative SEO and they are all red alert areas bound to have you sandboxed before you can blink.

Quote:
Originally Posted by bhartzer View Post
Anything violate G’s guidelines?
- What SEO company actively violates G's guidelines? None. Pointless question.

The only question I think to ask an SEO company is what Google page 1 results does their website rank for (as mentioned in another thread)

1weekSEO is offline   Reply With Quote
Old 2nd October 2012, 05:52 AM   #5
selvam.seo
Member
 

Join Date: May 2012
Location: Chennai
Posts: 96

Default

Here is a similar thread. http://www.smallbusinessbrief.com/fo...ad.php?t=52675

selvam.seo is offline   Reply With Quote
Old 2nd October 2012, 05:02 PM   #6
bhartzer
VIP Contributor
 

Join Date: Mar 2005
Location: Dallas, Texas USA
Posts: 250
Default

1weekSEO, that is exactly why it's important for a company to ask these questions. The better SEOs will answer these as you have--some of the questions are "loaded" and if you answer them a certain way then you're revealing the fact that you're not an honest SEO.

Especially the questions regarding PR and traffic to a site--an SEO firm should answer those in a way that educates the potential customer, like you have done here.

__________________
SEO since 1996, I've been doing internet marketing. I have the experience as an SEO expert, as well.
bhartzer is offline   Reply With Quote
Old 3rd October 2012, 03:34 AM   #7
JessicaJohn
Member
 

Join Date: Jul 2012
Location: 615 W 34th St, Brooklyn, NY 10001, USA
Posts: 63

Default

It is huge and comprehensive list of question that can prove a company's ability. But mostly people don't ask these kinds of question therefore they have to suffer their website's appearance in search engine.

JessicaJohn is offline   Reply With Quote
Old 3rd October 2012, 03:57 AM   #8
micheal.burns1
Member
 

Join Date: Oct 2012
Posts: 18
Default

Awesome Info Bill!! Now after getting your questionable even the dumbest guy on earth would look like a smart one

micheal.burns1 is offline   Reply With Quote
Old 3rd October 2012, 04:35 AM   #9
1weekSEO
Member
 

Join Date: Sep 2012
Location: Weston-super-Mare
Posts: 8
Send a message via Skype™ to 1weekSEO
Default

Quote:
Originally Posted by bhartzer View Post
1weekSEO, that is exactly why it's important for a company to ask these questions. The better SEOs will answer these as you have--some of the questions are "loaded" and if you answer them a certain way then you're revealing the fact that you're not an honest SEO.

Especially the questions regarding PR and traffic to a site--an SEO firm should answer those in a way that educates the potential customer, like you have done here.
Good response.

However, I feel the OP has written this list for people who know absolutely nothing about SEO in mind, therefore the majority of these questions would be answered in technical terms which potentially could blind a new client with technical jargon, end up in a 60 minute discussion where the SEO has to spend time explaining the answers.

This one whole hour would be at no cost when I could be working for a paid project, and the time spent explaining all of this may not even result in welcoming a new client on board, therefore my time would be wasted and so would the clients'.

On occasions a little knowledge is too much, I prefer to ask questions to my client first, listen to their replies, deduct how I can help and present a proposal unique to their needs. Providing a huge long list of comprehensive technical questions like on this internet is detrimental to a time effective way to conduct business in my opinion.

1weekSEO is offline   Reply With Quote
Old 3rd October 2012, 11:11 AM   #10
donovanjames786
VIP Contributor
 

Join Date: Apr 2012
Location: California
Posts: 371
Default

Nice info bro! Seems like you have done quite good work for this. Thumbs Up!

__________________
IzzoNet eCommerce Website
donovanjames786 is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
How To Choose A Reputable SEO Company David Jackson Search Engine Optimization 18 5th October 2012 01:46 AM
Questions To Be Asked To SEO Agency Before Hiring. borgninestallon Search Engine Optimization 5 4th September 2012 07:00 AM
Internet Marketing SEO, Questions. Require Your Kind Expertise. EbakvakSEO77 Search Engine Optimization 10 29th January 2008 12:43 PM
Choosing an SEO Company thejenn Search Engine Optimization 7 21st June 2006 12:29 PM
How To Choose A Good Online MLM Or Network Marketing Program? Linda General Small Business Issues 1 1st June 2005 06:02 PM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Search Engine Optimization RSS for this Category Only: Search Engine Optimization

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 07:16 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy