This topic dates back to 2010, with the previous post in
March 2013. It's now
4 May 2015 and things have changed. A lot.
Since 2013 we've had several major updates to Google's search algorithm, and
Google Places and
Google+ Local have both come —
and gone!
The latest offering from Google is its
Google My Business platform, launched in the second half of 2014.
This is definitely worth checking out and registering an account. It's free, it works and it integrates ALL of Google's services, especially for
local businesses.
This
FREE Fast Start Guide to
Google My Business is available for download from the link below.
(No sign-up required.)

Download your copy now
Notes: The report is intended for Australian businesses, but it applies to local businesses everywhere. It will open in a new browser window: you can download and save it to your hard drive from the control panel that appears at the foot of the page.