Event marketing is one of the areas that don’t get as much attention from small business owners as other types of marketing. Most business owners are comfortable spending money with advertising on traditional media such as newspaper, magazine, radio, TV or Internet. Advertising on these media does not take much time and effort and is deemed to be proven over number of years.
However, if you are not participating in exhibitions and events such as trade shows, home shows and such you may be missing out on one of the best avenues of putting your business name in front of potential customers who are already interested in your products.
The people coming to the trade shows are there because they are interested in the products being displayed there. Many times they are paying money to get in. Where else can you find potential customers that are perfect match for your products, and are paying money just to listen to what you have to say? Compared to spending money on traditional media advertising where you don’t even know if your target customers are receiving the message event marketing can provide considerable return on your investment.
Read more - http://www.smallbizviewpoints.com/20...f-trade-shows/