How Can Small Businesses Get The Most Out Of Trade Shows

[AngelBiz]

Event marketing is one of the areas that don’t get as much attention from small business owners as other types of marketing. Most business owners are comfortable spending money with advertising on traditional media such as newspaper, magazine, radio, TV or Internet. Advertising on these media does not take much time and effort and is deemed to be proven over number of years.

However, if you are not participating in exhibitions and events such as trade shows, home shows and such you may be missing out on one of the best avenues of putting your business name in front of potential customers who are already interested in your products.

The people coming to the trade shows are there because they are interested in the products being displayed there. Many times they are paying money to get in. Where else can you find potential customers that are perfect match for your products, and are paying money just to listen to what you have to say? Compared to spending money on traditional media advertising where you don’t even know if your target customers are receiving the message event marketing can provide considerable return on your investment.

Read more - http://www.smallbizviewpoints.com/20...f-trade-shows/

[panthervision23]

I do agree that Event marketing always ignored or given attention. But I could see its benefits for a newbie marketer. Even professional ones go to trade shows just to get people interested in their offerings.

I see few event marketing articles online compared to other popular marketing techniques.

[AngelBiz]

Originally Posted by panthervision23

I do agree that Event marketing always ignored or given attention. But I could see its benefits for a newbie marketer. Even professional ones go to trade shows just to get people interested in their offerings.

I see few event marketing articles online compared to other popular marketing techniques.

I agree. Event marketing doesn't get as much attention as other marketing techniques. As I explained in the article this could be missed opportunity for small business as event marketing does provide number of benefits that other techniques cannot.

[BeBizsmart]

Good piece there.Chances are high that anyone attending the show is there either to buy something or to learn more about the industry.Studies from the Center for Exhibition Industry Research suggest that up to 70 percent of trade show attendees intend to make at least one purchase during the duration of the show. This makes trade shows one of the most cost effective ways of spreading awareness about your brand or business as well as an exceptional way to generate new leads. Using door prizes or other promotional items to draw in traffic can boost interest as well as capture valuable contact information from your visitors.These sales alone can cater for the trade show costs.

[AngelBiz]

Originally Posted by BeBizsmart

Good piece there.Chances are high that anyone attending the show is there either to buy something or to learn more about the industry.Studies from the Center for Exhibition Industry Research suggest that up to 70 percent of trade show attendees intend to make at least one purchase during the duration of the show. This makes trade shows one of the most cost effective ways of spreading awareness about your brand or business as well as an exceptional way to generate new leads. Using door prizes or other promotional items to draw in traffic can boost interest as well as capture valuable contact information from your visitors.These sales alone can cater for the trade show costs.

Agree with your last comment. Thanks.

[Benwilliams02]

Trade shows can be the ultimate platform for the small businesses to show case their business products and services among the people. I just share some of my tactics which I used to make a successful trade show. It is important that you create a separate web page in your website in order to bring the people to the show. You can also make use of the social media profiles of your website to reach out the people. Networks like facebook, twitter can provide separate options to publicize your important events to people. Another important thing is to get listed on the major event listing websites. You can make a buzz in your trade show by launching a new product of your business. You might even attend some of the trade shows to know about them. I usually use this event listing website http://eventegg.com/ to find about upcoming trade shows.

[AngelBiz]

Originally Posted by Benwilliams02

Trade shows can be the ultimate platform for the small businesses to show case their business products and services among the people. I just share some of my tactics which I used to make a successful trade show. It is important that you create a separate web page in your website in order to bring the people to the show. You can also make use of the social media profiles of your website to reach out the people. Networks like facebook, twitter can provide separate options to publicize your important events to people. Another important thing is to get listed on the major event listing websites. You can make a buzz in your trade show by launching a new product of your business. You might even attend some of the trade shows to know about them. I usually use this event listing website http://eventegg.com/ to find about upcoming trade shows.

Ben - Excellent suggestions. Thanks for sharing.

I know it's a bit after the fact, but this is a great article. I'd never really thought of event marketing as being that valuable of a method. Thanks a lot for the perspective.

[crm]

No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds in your industry – and you’ll probably go to at least one per year… or at least you should. We’ll get into why conferences are important to the growth of your company later, but for now the primary question is: how do you get the most out of attending these types of industry events?