Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > General Search Engine Marketing Information
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 19th May 2006, 01:51 PM   #1
thejenn
Moderator
 
thejenn's Avatar
 

Join Date: Jun 2004
Location: Ohio
Posts: 1,829
Send a message via AIM to thejenn

Search Engine Guide Blogger

Default Lots of Traffic Doesn’t Always Mean Lots of Money

Authored by: Bill Hartzer

Full Text: http://www.searchengineguide.com/hartzer/007578.html

A Snippet:

Just because you have a lot of visitors on your web site doesn't necessarily mean that your web site is going to make you a lot of money. And you don't have to have a lot of visitors in order to make a lot of money from your web site—you've got to have the right visitors looking for what your web site has to offer.

__________________
Like free stuff? Check out the free e-book Zero Dollars, a Little Talent and 30 Days.
thejenn is offline   Reply With Quote
Register or log in to remove this ad.
Old 24th May 2006, 03:22 PM   #2
KeithCash
Member
 
KeithCash's Avatar
 

Join Date: Mar 2006
Location: Montevallo Alabama USA
Posts: 36
Default

With my clients, more traffic means more leads.

The numbers show, average about 1 lead for every 100 vistors. This is the average I have been getting.

Good post

KeithCash is offline   Reply With Quote
Old 24th May 2006, 05:46 PM   #3
thejenn
Moderator
 
thejenn's Avatar
 

Join Date: Jun 2004
Location: Ohio
Posts: 1,829
Send a message via AIM to thejenn

Search Engine Guide Blogger

Default

Quote:
With my clients, more traffic means more leads.
Actually, not true. Even for your client and I have no idea who your client is.

I guarentee that no matter what you sell, I could send you 100 visitors that won't result in a single sale.

Bill's point was that traffic doesn't always equal more sales. It's about getting people to focus on driving QUALITY traffic rather than simply "traffic." It's that old quality verses quantity issue.

If you are converting your visitors right now, then yay! That's a good thing. But realize that the reason that you convert them is because you are bringing in visitors that are intersted in what you sell.

I'm willing to bet that if you dig a little deeper, you'll find that there are traffic sources that send you absolutely zero customers and that there are other traffic sources that convert at an amazing rate.

__________________
Like free stuff? Check out the free e-book Zero Dollars, a Little Talent and 30 Days.
thejenn is offline   Reply With Quote
Old 2nd June 2006, 01:17 PM   #4
bhartzer
VIP Contributor
 

Join Date: Mar 2005
Location: Dallas, Texas USA
Posts: 250
Default

Jennifer is exactly right. One of the major issues with traffic from visitors from MySpace.com right now is the fact that a lot of them are teenagers and kids: try selling something online to someone who has no credit card!

I, too, am glad that more traffic to your client's site means more sales. But where is that traffic coming from? If it's not visitors who are interested in what your client has to sell then you can forget about converting them into sales.

__________________
SEO since 1996, I've been doing internet marketing. I have the experience as an SEO expert, as well.

Last edited by bhartzer; 2nd June 2006 at 01:19 PM.
bhartzer is offline   Reply With Quote
Old 3rd June 2006, 11:11 AM   #5
vangogh
VIP Contributor
 
vangogh's Avatar
 

Join Date: Dec 2005
Location: Boulder Colorado
Posts: 523
Default

I agree as well. There's a thread on another forum I belong to where the poster was asking about how to get more traffic since the traffic he was getting wasn't making any money. A few posts later and he mentioned how all his traffic was coming from an auto surf program as he called it.

It's a good example (myspace is another) that not all traffic is equal.

It's important to find targeted traffic and then do what you can on your site to convert that traffic into paying customers.

__________________
YellowHouseHosting | TheVanBlog
vangogh is offline   Reply With Quote
Old 10th June 2006, 08:09 AM   #6
pageBuzz
Member
 

Join Date: Jun 2006
Posts: 48
Default Quality of Traffic

What you are all saying is very true. The quality of traffic is most important.

More so when you have heavy traffic and bandwith becomes and issue. If your website is costing you thousnds of dollars a month becuase you bought traffic, its likely a waste of money.

Most traffic programs drive teen traffic from porn sites and pirated software sites to your site. Even more disturbing is that they automate 20-30 popup windows and the person never really goes to your page.

Even the google content sites are suspect, with so much money available to advertisers, they just have people clicking to make money.

So, its very important that you have honest traffic and good traffic will convert much higher than general traffic.

Also, keep in mind that bot traffic makes up over 50% of the traffic online. So what you may think is a person on your site, could just be a crawler mining data from your pages or looking for opportunities to exploit your site.

Of the 1 in 100 traffic, how many were actualy potential customers?

I have seen people buy 1million visitors and not get 1 inquiry. Beacuse it is crap traffic.

Just understand, there is more garbage out there than real customers. And even the real customers are shoppers. They visit many sites before they make a decision. Often forgeting how they got to yours and forced to buy at the site they are currently on.

Its a crap shoot. But there are real customers in the mix.

pageBuzz is offline   Reply With Quote
Old 10th June 2006, 11:40 AM   #7
thejenn
Moderator
 
thejenn's Avatar
 

Join Date: Jun 2004
Location: Ohio
Posts: 1,829
Send a message via AIM to thejenn

Search Engine Guide Blogger

Default

Quote:
keep in mind that bot traffic makes up over 50% of the traffic online.
Can I ask where you got that stat? I can't even for a moment believe that that's true without a link to the study to back it up.

Not trying to be mean or anything, I just don't like to see "data" thrown around if it's not true.

__________________
Like free stuff? Check out the free e-book Zero Dollars, a Little Talent and 30 Days.
thejenn is offline   Reply With Quote
Old 14th June 2006, 06:21 AM   #8
Cratima
VIP Contributor
 
Cratima's Avatar
 

Join Date: Jun 2006
Location: Bucharest, Romania
Posts: 248
Send a message via MSN to Cratima Send a message via Yahoo to Cratima

Wink

If the purpose of the web site is exclusively dedicated to selling one product/service and you get non-quality visitors, then I must agree that big traffic doesn't reflect in big money.

But one could also make money from pay-per-view services. Of course, the main target of the web site should be presenting an offer and signing a contract/buying a product. But having some pay-per-view advertisements on the web pages of the site could help your business also.

__________________
Cratima helps you build your company website.
Visit us! - www.cratima.com .
Cratima is offline   Reply With Quote
Old 30th June 2006, 03:48 PM   #9
mynumo
Member
 

Join Date: Jun 2006
Posts: 3
Default Frictionless buying process

Hi, I am new to this forum but have years of experience trying to acquire quality customers. I am fortunate now to some degree as I am targeting the teen and young adult markets and my company has a frictionless buying process for this demographic (no credit cards). I am in the mobile content industry and mobile billing is the reason the market is a 7 billion dollar market. I believe getting teenagers to pull out a credit card is a difficult challenge and that is why I believe in the mobile industry.

The reason I am commenting here is that even with a fristionless buying process you have to stand out. With all the other ringtone sites out there we have to offer something different and unique or at least something the customer see's as value. For us beside offering some of the most original mobile content anywhere we also created and continue to create fun applicatons where people can create mobile content without even knowing a thing.

We are a new portal though and so my issue is getting people to know about us.
Because really, no matter how great your product or prices are you still need people to find out about it.

mynumo is offline   Reply With Quote
Old 30th June 2006, 04:38 PM   #10
jmjj215
VIP Contributor
 
jmjj215's Avatar
 

Join Date: Aug 2004
Location: Provo, UT
Posts: 471
Default

A while back my conversion rate dropped by about 50%. Sales remained constant, however, because I received a large spike in traffic over several weeks. Apparently I suddenly had ranked much higher for a more generic keyword phrase.

I was glad to see the lower-quality traffic come in just for the chance of testing variations in the sales copy to see if I couldn't increase the CR again. But yeah, at first I was alarmed from the CR dropping, turned out to be no big deal either way.

All traffic is definitely not created equal.

__________________
Jesse
Personal Budget Software - a proven personal finance system
Sell the 'You Need a Budget' System
jmjj215 is offline   Reply With Quote
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for General Search Engine Marketing Information RSS for this Category Only: General Search Engine Marketing Information

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 11:56 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy