There have always been pretty straightforward methods for business owners to calculate their marketing ROI.
Along comes social media marketing and suddenly measuring this is not so cut and dry. I am asked a lot how you can tell whether the time you've spent on social media activities is really making a difference. Here are some easy (and free) ways to gauge your efforts:
Social bookmarking/social news
Followers and friends
Links from other blogs
So, it comes down to: Are you findable? Are you being seen as an expert? Do people want to find out more about what it is you do?
You may not be able to equate your interactions to dollars now, but you are planting seeds which can have big payoffs later on. And that makes social media well worth most small business owners' time.
You can read the full article here: Simple Ways to Measure Your Social Media Efforts