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Old 26th April 2009, 05:41 PM   #11
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I totally agree with this that's why I employ a copy writer, because I don't write the best copy. Hope she has time to fix the copy on my website soon, the copy I have now isn't terrible but it's far from as good as I want.

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Old 26th April 2009, 08:24 PM   #12
Neely Stephens

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I agree, it's not just about getting a lot of traffic to your site, it's about traffic that buys. You want to write copy that sells, in other words, what does your reader want? It's important that your copy reads from your customers point of view, step into their shoes and be them when your writing. This way you can solve whatever problem they have.

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Old 6th May 2009, 07:20 PM   #13
Samuel Craig

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Default its all about the offer

I would refine the comments about copy to include the concept of offer.

A lot of my clients use the phrase "let's add some verbiage here" (look up vebiage please! They view copy as grey stuff that fills in the cracks.

What's really important is THE OFFER... because without a good one even the best copy is just verbiage.

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Old 7th May 2009, 03:24 AM   #14
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Would it be inappropriate to ask in a thread about copy-writing for a review of the copy on a site by anyone who has the time and will to take a look? I'm new to the forum and don't want to step on any toes... I'm trying to write copy on my blog that is the right mix of useful and brief. It's hard to evaluate my own writing though. I'm too close to it. Anyway, if I could solicit feedback it would be great but maybe I'll just look like I'm plugging my site... Is it OK?


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Old 7th May 2009, 08:57 AM   #15
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There's a separate section for reviews. You'll need to post your request there.

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Old 12th May 2009, 01:14 PM   #16
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I read someplace about somebody who was famous and gave a speech in Australia about online marketing and content: he said that content is very important, but he also metioned that impulse buying was a big thing on the web.


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Old 14th May 2009, 01:35 AM   #17

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If it isn't selling to a thousand people, ten thousand won't make a difference. Agreed. You must have the good copy in place in order to really maek things work. A good converting sales page can make up for missing out on a few visitors.

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Old 28th August 2009, 09:46 AM   #18
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Good points.It takes a lot of practice to get it right.What about those who donīt have English as their first language? They make grammatical mistakes so their copy will never be top-notch.

Their only choice is to use copywriters.

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Old 29th August 2009, 12:29 PM   #19
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Originally Posted by Tom Lindstrom View Post
Good points.
Thanks, Tom!

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Old 9th October 2009, 07:25 PM   #20
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Good points in this thread.

Another big mistake I see people make is that they design a page based on their preferences, or based on their emotional feelings, instead of by what works best.

Everyone should be working not only on testing changes to the copy, but also the layout, offer, placement of testimonials, etc.

In terms of copy VS traffic, I think it's obvious that you can have great traffic with poor copy and get low conversions. But conversely, you can have the best copy in the world and no traffic, therefore ensuring you get no sales!

I like to focus on getting my best first draft of copy online and then driving traffic so that you can start testing.

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