Being a part of eCommerce industry, i have been practicing different marketing approach and many of them really worked. I was aware about Google shopping and was using them till it went paid.
Recently i came across one blog post explaining how to setup Google PLA. I tried it and was surprised to see the result. It really works for my client and i strongly recommend everyone who is into online product selling business.
You can find that post here
Please share your experience with Google PLA here in this discussion. I am keen to know how it works for your business!