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Old 6th September 2013, 07:22 AM   #1
FireUps
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Default Lead Management Software

I am in the process of packaging my lead management SAAS software for sale and plan to market it to small to medium size service based industries.

The SAAS software takes the guess work out of advertising the small business online,TV,Print,Radio, Etc. It is designed to track leads generated through these channels and allows the user to track sales pipeline/work flow. It also enables business owners to monitor effectiveness of sales staff to move customers through the buying cycle and find deficiencies in the front and back office.

My questions is what in your opinion would be the best way to boot strap the release of this product to the small business community.

My target audience would be small business as well as website designers and web developers to sell on my behalf.

Competition:
Lead management is a very clutter space but in my opinion most small businesses are still on pen and paper systems and they typically go on gut as far as any advertising that they are doing.

Viral Referral:
I am thinking a referral program to support the viral aspect Free month with every referral that stays on for a month.

What would be some channels that you would recommend to market such a software.

Thanks in advance for your comments

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Old 12th September 2013, 06:58 AM   #2
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Default Sell Software Online

let me ask another way: Does anyone sell software online and what are some of the best ways to market your type of software?

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Old 12th September 2013, 12:40 PM   #3
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Congratulations on your launch!

My experience leads me to suggest a few things

1) Start your own double optin email newsletter subscriber list. While it will be slow at first, getting others to subscribe so you can email them regularly will be valuable down the road.

2) I would offer a no risk 30 day trial so people can evaluate it. I use Intuit Quickbase and they allow you to sign up and use it without entering a credit card for the first 30 days.

3) Buy advertising within other "quality" email newsletters sent by other small business websites. For example http://smallbiztrends.com/ has a newsletter they send out. Find out how can you advertise your "free trial" in their newsletter. Some of these newsletters have a large subscriber base. The bigger the better, but make sure the audience is small business targeted. I would subscribe to as many small business newsletters to get a feel for what they are sending. Then do some test advertising with a few newsletters that you think would be best.

4) Consider getting a tradeshow booth at some of the webmaster and search engine conferences. For example Search Marketing Expo, WebmasterWorld's Pubcon, Search Engine Strategies all have large audiences of webmasters/etc that have client bases that they could utilize the software with. Offer some sort of affiliate program for incentive. Can others whitelabel it also?

You will want to explore further tactics but that is where I would start.

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Old 12th September 2013, 01:19 PM   #4
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awesome stuff! Thank you!

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Old 12th September 2013, 01:37 PM   #5
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You're welcome! Don't forget that you want those who sign up for your free trial to become part of your newsletter subscriber base.

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Old 12th September 2013, 03:56 PM   #6
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I got some inspiration watching info product sales... so I got the idea.
Give something for free for valid contact info: Access to a demo, articles related to topic - software trials etc.

- Market to that base up sells like subscriptions to software, membership to content and access to pros.. etc

- Then offer referrals for discounts, additional service, money back etc.

- Then market other products/info/software/services as well

Great model.

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Old 12th September 2013, 04:12 PM   #7
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Checkout Free: The Future Of A Radical Price
http://www.amazon.com/Free-Future-Ra.../dp/B002DYJR4G

For more ideas on marketing models that use free incentives

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Old 12th September 2013, 04:54 PM   #8
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Look at that....FREE... THANK YOU! Brilliant

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