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Old 12th May 2013, 10:54 PM   #1
voyska
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Default Average Business Owners, Do You Find This Correct?

With hundreds of millions of people accessing the web every second, ​there is no doubt that online advertising has become an important part of business marketing.

Yet, with all this technology, the average business owner still believes online marketing doesn't make all that much economic sense.

Take a moment to consider this... How many times has an online advertisement made you run out and buy something? Odds are never or not often.​


With so many ways to market today, are average business owners neglecting their bread and butter: Word of Mouth and Local Advertising?

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Old 13th May 2013, 01:56 AM   #2
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Local advertising? You mean online classified ads and regional PPC? Well, they are really targeted and thus helped better.

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Old 13th May 2013, 03:33 AM   #3
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Default Local

Local meaning on the street marketing. Print coupons, flyers, participating in local events, etc.


So the question is, does offline marketing really work for the average business owner?

What works best for your business?

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Old 13th May 2013, 10:24 AM   #4
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I think small businesses need to take an integrated approach to their marketing. It shouldn't be online vs. offline marketing but they should work together.

True, perhaps one online ad didn't get me in to a store. But perhaps I saw the ad, and I saw a flyer for that business, and I check out reviews online. That's an example of offline and online working together.

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Old 29th May 2013, 06:37 AM   #5
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Hi!
I agree that marketing is a strong business tool. In my opinion both On and Offline Marketing is useful and it attracts the consumer to buy things. So this is a handy tool for business.

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Old 29th May 2013, 07:35 AM   #6
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4 years ago I took on a project for a local business that was doing all offline marketing spending 5k/month on print and DM and paying high rent for 26k impressions for store front traffic. With little to know business.

I came in and built them a simple website with great perceived value campaign and started a local SEO and Local PPC. We rank #1 for targeted keyword terms and market heavy PPC for niche terms.

Now, 80% of the business comes from me and 20% comes from new referrals and the 0% comes from print and DM.

We tracked the print and DM over a 3 month period and found that of the 64 phone calls generated 44 were other businesses trying to sell them stuff and of the remaining 20 calls, less than 10 actually became customers.

$500+ customer acquisition cost does not fly for most businesses. We run closer to $100 and that works for this particular business model.

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Old 11th June 2013, 08:07 PM   #7
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It just means the market is wide open and the world is your oyster. Go get 'em.

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Old 12th June 2013, 04:00 AM   #8
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I think that this question and the 50 billion posts that claim something similar are just plain silly.

As a business owner, you should look into every channel of marketing that may work for your business. You then should try any of them that you can afford, but at the end of the day, you should be using a variety of inbound and outbound marketing methods. In addition to this, you should also consider using CPC advertising to build brand awareness.

The bottom line is diversity is key to success, why do people have such a hard time grasping that?

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Old 12th June 2013, 10:50 PM   #9
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I speak with a lot of local business owners. Local marketing remains the leading strategy for small business because average business owners just don't have the drive to be marketers. How do you fix that? 4 of every 5 business owners tell me they have nothing to post on Facebook. Will they ever learn what online marketing can do for their business?

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Old 12th June 2013, 10:54 PM   #10
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I think that you have to show them they do have stuff to post on FB and show them how it can help.

Since I specialize in SEO, I prefer to show them search volumes for related terms and show them the potential traffic they could capture by ranking top 3. Then of course, you look at the average cost of a product or service to determine projected ROI on that channel of marketing.

At the end of the day, our job as marketers is to educate, sale, and execute marketing strategies.

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