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Old 7th February 2008, 06:21 PM   #1

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Default Best Day To Send Out Newsletter?

Anyone have any suggestions as the best day of week to send out an email newsletter? Is there any research on this topic?


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Old 8th February 2008, 06:58 AM   #2
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I usually send mine out on Thursdays. Don't know if it's the best day, but I figure it's better than a Monday or a Friday.

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Old 8th February 2008, 09:05 AM   #3
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I agree with not sending it on Monday or Friday. I think the other 3 days are ok, by Tuesday most people are in the swing of things...not sure if there are actually any studies on this.

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Old 8th February 2008, 09:24 AM   #4
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I wonder if a correlation exists between site traffic and newsletter open rates?

It would seem logical to assume that on a day when a site consistently experiences it highest rate of direct-request traffic that the majority of its regular visitors (subscribers) are online and open to media.

Presumably, if this were the case, it would be different for each individual site.

Has anyone ever tried this and documented the results?

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Old 11th February 2008, 12:07 AM   #5

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Completely depends on your target audience... business to business campaigns will get lost if they are sent to early in the morning or too early in the week... but that doesn't mean a loyal customer base will not go and dig them up at a later time...

General deals, freebies, contests and specials which cater to a large audience might go unnoticed if they are sent later in the day... send them early in the week...

Newsletters advertising events I would suspect do better towards the afternoon a few days before the weekend...

Travel related newsletters will tank if they are sent too close to the weekend... in comparison if they were sent early to mid week...

It completely depends on your crowd... and the nature of your message...

[edit] these are all very general assumptions... what works for one person doing a specific thing may not work for another... make sure your newsletter software gives good statistic reports...

personally I've built my own... and I know that even though you can track the success rate of a newsletter to some degree there will always be inaccuracies... target your newsletters at specific products and services and focus on analyzing those page statistics specifically... offer a way for people to provide feedback... free stuff gets the biggest response... even crappy free stuff... having people provide feedback is the most effective way to validate your efforts in the eyes of others... ( if that's your goal )

save some time... sign up to your competitors newsletters and watch for when they send it out...

Last edited by MrMagoo; 11th February 2008 at 12:18 AM.
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Old 21st February 2008, 03:50 PM   #6
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Weeks ago, I got an email marketing tips from one of my mailing list's subscription company where it states that best days to send emails out are from Tuesdays to Thursdays.

In fact, it is also aligned with those free webminars that are usually offered within the same days. Mostly Tuesday and Thursday.


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Old 7th March 2008, 12:40 AM   #7
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Default Best days for email

Coflicting reports..
I read that early in the week is best, but as mentioned it depends on your target market.
A good suggestion would be to check your traffic logs for any observations or trends

Google Analytics can also help.

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Old 12th March 2008, 04:58 PM   #8

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Tuesday is probably the best - people have finished the Monday rush and are not too tired by the working week yet. I did an experiment in one of my blogs trying a newsletter in every day of the week. Tuesday performed best. But of course it may differ for you.

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Old 19th May 2008, 10:03 PM   #9
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Default Best day to purchase tickets

We have found over the past 12 months that an invitation to purchase tickets for a show online is best sent before 11am on a Wednesday - the site activity jumps during lunch on Wednesday and Thursday with ticket sales increasing from Wednesday night onwards until Friday morning when they drop off again and people come in to the Centre to purchase tickets.
Hope that helps

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Old 26th July 2008, 10:16 PM   #10

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Newsletters related to hobbies, family, women are best to send on weekends and business newsleters, promotional emails kinda stuff can go on week days.

I personally prefer to send in mornings rather than evenings and nights.


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