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Old 5th March 2008, 02:19 PM   #1
lunartcorp
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Default Experimental Feature In Google SERPs

Hi,

I was in shock when I saw this new feature in Google SERPs and I am wondering what would be the impact for SEO Projects in the future.

In the new feature, which is still experimental and tells much about where google is heading to, you can manipulate the position of the website by clicking two buttons: One to promote a website to the first position, regardless where it is, and another button to remove the website from the result (weird).

This manipulation can only be made using a Google account (you see the butons only if logged in), so next time this account is doing a search using the same keywords, Google will show the result putting at the top those websites selected in previous search. Using this feature, people will block our effort to get first place (if 10 websites are chosen, our firts position will become 11th for that particular account).

It is just the begining, so it will not be impacted in several months, but What is the end?

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Old 5th March 2008, 06:17 PM   #2
RayGoneFishing
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Default

Personalization is the future of the web, and that includes personalized search results. The feature you describe is a logical consequence of that trend, whether SEOs like it or not.

So what can SEOs do? Easy: make their websites so useful and attractive that users want to have them in the search results, maybe even promote them to the top.

Sure that's going to make life harder for SEOs who aim their optimization exclusively at the search engines and forget human visitors, but that's not necessarily a bad thing. It may also reduce the amount of junk we currently see in the search results.

Once again it's time for SEOs to adapt to a changing (search) world. What else is new?

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