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Old 23rd February 2005, 08:05 AM   #1
thejenn
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Default New Article - What You Can Learn About SEO Copywriting From Infomercials

Full Text: http://www.searchengineguide.com/cla.../0223_sc1.html

Some Snippets:

"What problems do your customers face? Why do they need your product? Often you either have to create demand or enhance demand for what you sell. By pointing out that you understand their problems, you create trust."

"The <strong>benefits</strong> are what convince people that your product will solve their problem, even if they weren't really aware they <i>had</i> a problem before that point. Notice that we aren't talking yet about <i>how it works,</i> we are merely setting the stage by showing how the problem is solved by this product."

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Old 23rd February 2005, 06:05 PM   #2
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It's a good article, Scottie, especially the relationship to search keyword targeted copy. Direct marketers have used these tactics for years, and they continue to work because of the psychological triggers and appeals to self-interest.

I think it's important to also point out that this type of advertising does not travel well across cultural boundaries, product groups, and demographic sectors. For example, if selling a high priced service in Europe, this format is not an effective advertising method.

The common aspect, as you rightly point out, is the clear identification of audience, and the appeal to their needs

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Old 23rd February 2005, 07:49 PM   #3
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Hi seblog - welcome to the forum!

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Old 2nd March 2005, 05:39 AM   #4
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The article by Scottie is so absolutely 100% right & rockin

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