Originally Posted by cup advertising
Hi, I see your post, how is your business going? I have also just started my takeaway disposable paper coffee cup advertising business in Sydney Australia.
I believe it's the same in US. But I think we need to find medium or established businesses with a regular advertising budget. Like to hear more of your stories. Cheers.
If your post was directed to me, my business is going well.
I have sold both disposable and ceramic/porcelain coffee cup to individual businesses to use in their promotions. The disposable cups carry their single ad, which they use when they set up at health fairs and medical conferences. So, their cups are targeted to both their customers as well as the select group attending the different conferences and health fairs.
I've sold many orders of plastic and stainless travel mugs as an upscale cup that their customer can use at Starbucks or other coffee shop and carry the logo'ed mug with their ad as they get their cup to work and back home again. Since designers and other retailers are selling similar travel mugs with their logo at $10 to $20 each, the recipients typically appreciate the expense my customers go to in order to provide them the same as a gift.
I personally give away nicer mugs to my better clients at least every other year and know many are used on a regular basis. I'm into long-term relationship selling, with many established clients who have been ordering their promos from me for 10 to 26 years.
Mugs aren't necessarily the best promo item for every business, but they are one good option for repeat exposure for a one-time expense. Compared to a business spending $160 to $200 for a one-time newspaper ad, they can get a gross of ceramic or porcelain cups with their imprint front and back. Now, that spells repeat exposure for those customers who use them.
And with over 750,000 items to choose from, the promotional advertising industry has a lot to offer..