It is said that half of the money spent on marketing is wasted; you just don’t know which half! Many small business owners have misconception about marketing because of which they end up spending lot of money without getting proper return. Internet and social media marketing provides perfect opportunity to get the marketing exposure without spending lot of money.
The reasons for using social media marketing are numerous. If you have grown-up children you know social media websites is where today’s customers are spending their more of their time. As we already mentioned, social media marketing costs less than traditional marketing. It also gives business owners opportunity to interact with their customers on a regular basis and in turn build long-lasting relationship with their customers. Finally, social media marketing lets you track how much return you are getting out of marketing spend.
Given the rise of number and types of Internet social media sites lately, many small business owners are struggling to decide which tools are suitable for their business. The question is which social media tools are appropriate and how you can use them effectively.
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