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Old 20th March 2011, 01:52 PM   #1
lenzcrafter
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Default How Do I Optimise My Site For 2 Cities?

I have a site which ranks really well in Bristol for the following keywords; Driving Schools Bristol, Driving lessons Bristol and other various keywords.

I am looking to move to Bournemouth to work as a driving instructor.

The question is...can i optimise my current site to come up for driving lessons Bournemouth as well as the Bristol keywords??

If this is possible, would it damage my current rankings for Bristol?

And how would i manage to do all this?

All suggestions welcome.

Thanks Matt.

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Old 21st March 2011, 01:48 PM   #2
540|SEO
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I assume your are not talking about your Google Places listing, correct? If that's the case, yes you can optimize your site for 2 different cities in much the same way you did for your original city. Start by including both city names in your page titles and page descriptions. I'd also create 2 separate pages, one for each city location (obviously only include one city per page title and description for these pages). Try not to duplicate content on both pages. Write them separately so Google sees each page as unique content. You might try emphasizing different aspects of your service for each page, or if you're offering special discounts for your new city you can talk about them there.

After that, if you are doing any link building, promote each city separately i.e. one link for "City A driving lessons" and another for "City B driving lessons". This will be more effective than a link for "City A and B driving lessons".

Lastly, I would create 2 separate Google Places listings, one for each city. Have each Places page point to the city-specific landing pages mentioned above. Also, it's important to have 2 separate addresses and phone numbers for your Places page.

Hope that helps!

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Old 21st March 2011, 04:55 PM   #3
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Along with what 540|Seo said, you're really targeting them as keywords as well - not just places. Make sure you have both cities in your title tags, have specific pages for each place (www.domain.com/nameofcity-driving-lessons.html as an example). And the advice about the links is good - make the anchor for each link refer to separate cities. Best of luck!

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Old 22nd March 2011, 03:09 AM   #4
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you could also setup a new domain that's targeted to the new place.

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Old 22nd March 2011, 04:41 AM   #5
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Combine general information with specific names/places/trends in those cities. This may seem futile, but it really depends on how hard you're working on the structure. The more accurate the set of keywords relating to those cities, the better the results.

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Old 29th March 2011, 06:47 AM   #6
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that is easy like you did for Bristol, you just need to make a new page for new location and place your new keywords on it.

some thing are important while doing this :

1) Make sure you have adds keywords in your inner page
2) Keywords in title and description as you have done for Bristol
3) content
4) links

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Old 29th March 2011, 11:39 AM   #7
jackienjoy
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Smile Long tail keywords

You might be need to optimize your website for local people with long tail keywords.

I have doing SEO for my website www.soft124.com, Any comments or suggestions, feel free to let me know.

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Old 30th March 2011, 04:43 AM   #8
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Hey!
Everything that has been added above will be fine - one one condition, and that is if your keywords are not too competitive in the new town.
If you have a lot of competing pages I suggest getting a brand new domain and starting that one from new. It will take a bit of an effort in the beginning, but eventually that new site will be very targeted to that exact keyword and you will dominate that first page.
Best of luck with it all.

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Old 30th March 2011, 02:51 PM   #9
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In addition to the Google Place listings, which is a must, make sure you setup listings in sites like YP.com, local.com and the like.

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Old 31st March 2011, 01:41 AM   #10
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Get listed in local directories that helps too. Things like Qype, Welovelocal, Touchlocal, Yell, and any others specific to bournemouth etc. Google uses these sites to associate your business with a location so it can help with your rankings for a specific geographic location

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