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Old 1st February 2016, 03:31 PM   #1
torka's Avatar

Join Date: Mar 2006
Location: Triangle area, NC, USA, North America, Earth (usually)
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Search Engine Guide Blogger


I'm a little confused -- what does pay per click advertising have to do with an SEO project?

What you do with PPC will not affect your SEO in any way. The search engines have all been quite clear about this, many times. Despite all the conspiracy theories floating around out there, your PPC campaigns will have no effect on your page rankings in the organic listings (and vice versa -- having a well-ranking page in the organic listings will neither gain you benefits nor cause you to lose out in any way in your paid search campaigns).

Unless you're talking about hiring a professional SEO to optimize your site, there are no "paid strategies" for SEO.

That said, learning more about how pay per click campaigns work is an excellent goal. If you want to learn how Google AdWords works, your best bet is to start with Google's own online tutorials. They're free, and you can't go wrong getting advice straight from the source, IMO.

For more general pay per click advice that includes other platforms, I've found the folks at PPCHero to be quite knowledgeable. They do sell PPC campaign management services, but also offer a wealth of free advice in their blogs, newsletters and resources areas.

Hope this helps!


Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
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Old 2nd February 2016, 04:55 AM   #2
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Pay Per Click (PPC) is an internet advertising system meant to direct online traffic to particular websites where the advertiser pays the publisher a certain price when an ad is clicked. This is a brief tutorial that explains how you can use PPC to your advantage and promote your business.
You can learn all you need about PPC here: http://www.tutorialspoint.com/pay_per_click/

Another source for learning IM is moz.com

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Old 2nd February 2016, 07:33 AM   #3

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You can find the best marketing tutorials in youtube. Also lynda is a good source for tutorials.

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Old 2nd February 2016, 10:24 AM   #4
Mason Nettles

Join Date: Jun 2015
Location: Greenville
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Don't know what the intended question was but I'm in the process of learning PPC and SEO. The tutorials listed above are a great start.

I used my PPC campaign to learn more about what the users were searching for when they visited my site. (search phrase) This allowed me to build out new landing pages that are tailored for the searcher. Google gives your PPC ad a quality score that is influenced by the destination URL. In learning what keywords the searcher uses you can focus more time on a page with SEO for the exact keyword. You can rank organically for that keyword specific page and get "free" clicks.

SEO takes time. I've been working on this method for a couple of months and like the results for the work.

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Old 11th February 2016, 05:31 PM   #5

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Hi Torka,

Its great to see ideas being put in for a good ad words campaign. It is crucial that you make good sense out of keyword match types such as negative and exact matches.

This Google link is a good start:

Hope that helps.


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Old 17th March 2016, 03:14 AM   #6
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Saw You Tube Tutorials they are really helpful for you to learn About all useful strategies of PPC.

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Old 2nd May 2016, 06:40 AM   #7
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The link shared to learn PPC is more helpful to me.

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Old 11th May 2016, 11:30 PM   #8
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If your target the wrong users in PPC the budget in the campaign will only waste on nothing and the worst no ROI. However creating the ad is crucial to the project.

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Old 24th May 2016, 06:48 AM   #9
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Check out below following activity which might help you to learn PPC.

1 Learn the basic terms and concepts associated with Pay Per Click marketing. Lot if source available on internet.

2 Open a Google AdWords or Microsoft adCenter account and do a trial run.

3 Go to YouTube to find video tutorials about PPC marketing.

4 Read online articles about common PPC mistakes.

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Old 25th May 2016, 02:27 AM   #10

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Location: Ahmedabad, Gujarat, India
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Thanks for suggesting google adwords tutorial and videos. I prefer to learn directly from the main source.

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