I don't agree with you completely on all of your myths, but overall I think it is a good read.
One way to look at SEO is to find out what your competition is doing and do it better.
The main thing I disagree with you on is first page results, while SEO companies can't actually "Guarantee" first page results, because that is in the hands of Google and their algorithm may change things up at any time.
A solid SEO campaign will get first page results. SEO isn't something that can be done once and forgotten for most websites. It may take a week, it may take six months depending on the competition for a specific keyword.
What I find is that most people especially business people don't have the time to do their own SEO, and the one's that do have the time, just don't really want to do everything that is necessary. As I said, SEO is a lot of work.
People also need to be aware of the SEO scam companies out there. If you're interviewing SEO companies, be sure to find out what their process is and don't accept vague answers, make sure they will really work for you.
Last edited by DavidHawke; 15th October 2010 at 01:45 PM.