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Old 16th July 2012, 04:33 AM   #61
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Originally Posted by ExecutiveJ View Post
The beauty behind print advertising is that it offers a tangible form of advertisement. As great as the Internet is, there is still a need for physical items in the business world. By custom printing on items such as folders, business cards, etc., it becomes possible to reach customers while offering a useful item.
...And, including QR codes or augmented reality images into the print, enables an exciting link from offline to online, to enhance the reader's experience.

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Old 16th July 2012, 04:25 PM   #62

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Very true, the best way to enhance an advertising campaign is to create a good blend of online and offline marketing strategies.

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Old 17th July 2012, 06:08 AM   #63

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QR Codes are gaining popularity for print advertising

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Old 18th July 2012, 08:35 AM   #64
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Originally Posted by hdm View Post
In these times of email, social networking and doing almost everything online, there is still a place in marketing for direct mail. It is a cost effective way of targeting your audience and getting the message across.

Direct mail is a good marketing tool, even if just to steer your readers to visit your website.
Couldnt agree more. I also think that print advertising is really effective for Small businesses which want to concentrate on certain areas.

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Old 21st July 2012, 07:52 PM   #65

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Well it is still alive but not that much as it was about 10 years ago because internet and online media take over the print media.

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Old 31st October 2012, 06:57 AM   #66

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I have seen lots of companies, who already using print advertising. But, now a day mostly people are using email or using social networking site. And it's really best way to targeting your audience. Audience easily show your product and visit your website. Advertisers can make to a sweeping audience via the Internet, even enter the international market.

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Old 20th December 2012, 05:15 AM   #67
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The world of advertising proves it. And I can see that print advertising is alive and kicking. If ever, it's not going to last forever, I have a strong feeling that it's going to stay there for a long while. That could probably credited to the nature of print; it's credible, tangible, targeted and engaging. I actually got that generalization after reading through an article from http://smallbusiness.printplace.com/...re-its-headed/

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Old 20th January 2014, 08:17 AM   #68

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Yes you can go for print advertising because being social people donít often look at advertisments in their social networking sites and do not give any importance to the add's but giving a print advertisment or giving a direct mail will make them read that thing. Hope this helps.

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Old 7th June 2014, 05:44 AM   #69
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Printed advertising will always be alive!
Using printed advertising is a great starting point and can be very effective, but using it alongside online advertising, it can become more powerful than you think. Especially if your running a professionally designed and balanced campaign, with the right content and targeting the right audience.

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Old 27th June 2014, 11:08 AM   #70

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It's funny, I actually get dragged into this conversation all the time, I work for an online printing company called Signazon.com and obviously we have to market ourselves like anyone else. We have elements of both - we're an ecommerce company so obviously you have to market yourselves online, but how can we not believe in the power of printed materials? We definitely make use of our printed materials to market ourselves and there's a really healthy ROI if you do your research ahead of time.

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