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Old 31st January 2006, 11:38 AM   #1
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Default Important changes in AOL's whitelist procedures.

Last fall, AOL announced a partnership with Goodmail to offer e-mail service providers and e-mail marketers a certified e-mail program. It means, essentially, that Goodmail will certify that the sender is indeed who s/he says s/he is, and that the sender is in compliance with a certain minimum standard of e-mail marketing practices as they pertain to spam.

This does not replace AOL's enhanced whitelist, which many of you will have already been using for some time at no charge. Shortly, mailers which undergo accreditation by Goodmail will have the privilege of email delivery with images and links enabled along with improved reporting and visual differentiation in the inbox.

Whitelisted senders are still whitelisted, however, images and links may be disabled. If an email is received with those links and images disabled, the user can click a button at the top of the mail window to enable them. If they attempt to click on any of the links while they are disabled, a notification window advises that the link was disabled and instructs the user how to enable it.

For senders in your address book, links and images are enabled unless specifically disabled by the AOL user in the mail control window.

Senders may wish to advise recipients in AOL namespace to add their addresses to their recipients' address book. Similarly, if you use dynamically generated addresses to track replies, you may want to consider using a static address for sends to AOL-hosted recipients.

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Old 5th February 2006, 02:39 PM   #2
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Default NYT picks up the story

Postage Is Due for Companies Sending E-Mail

Companies will soon have to buy the electronic equivalent of a postage stamp if they want to be certain that their e-mail will be delivered to many of their customers.

America Online and Yahoo, two of the world's largest providers of e-mail accounts, are about to start using a system that gives preferential treatment to messages from companies that pay from 1/4 of a cent to a penny each to have them delivered. The senders must promise to contact only people who have agreed to receive their messages, or risk being blocked entirely.

The Internet companies say that this will help them identify legitimate mail and cut down on junk e-mail, identity-theft scams and other scourges that plague users of their services. Thy also stand to earn millions of dollars a year from the system if it is widely adopted.

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