I am a total rookie when it comes to email marketing so I appreciate any and all your help. This is all new to me and Iím sort of a fish out of water, although Iím slowly getting the hang of everything. Iíve read through many of the posts in this forum and everyone seems so knowledgeable and eager to help, so I couldnít resist posting!
Iíve just signed up for Elite Email Marketing
and as part of the service they will make me a free custom template. I shopped around and I couldnít believe what some of the other places weíre charging for thisÖCRAZY!
Theyíve said they can build my template however I want and they have given me some Ďbest practicesí guidelines. But, I wanted to get some input from other people before writing back.
My main questions areÖ.
How many small articles should I include in my bi-weekly newsletter?
Does 5-6 make it too busy? Does 1-3 not give the user enough content?
My articles are usually very brief and are no more than a couple paragraphs.
Whatís the best way to make use of images?
I was considering an image to go along with each article, but I didnít know if that makes it too image intensive or if thatís exactly what I need to make it not look so text heavy. I personally like images since I think it adds extra flavor to a campaign, but Iím on a powerful computer with a high-speed connection and the latest version of Outlook. So, I canít use myself as the benchmark.
Any thoughts, opinions, or ideas would be really helpful?
I know Iím going to make the template match my color scheme and Iíve got a cool border in mind. I just need to figure out what the body will contain.