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Old 4th January 2007, 03:44 PM   #1
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Linda's Avatar

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Default How To Generate Leads And Customers From Classified Ads

A little advice on marketing with print ads.

"Don't ever try to sell your product in that ad. You should craft a very detailed information package to send to these 'qualified prospects'. Your ad should direct them to request more information…whether it instructs them to download a free report from your website, or to call your 24-hour voicemail recording and leave their name and address to receive their free information package."

Catch it @ http://www.smallbusinessbrief.com/ar...ng/007396.html

Have you had any luck with classified ads? If so, what was your selling point?

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Old 9th February 2007, 02:35 PM   #2

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Yes very good point. Most of my ads, display ads or flyers always has a "free offer" and I never try to sell on the first contact

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Old 13th February 2007, 06:59 AM   #3
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Nice job Linda!!! Great article. Thank You!!


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Old 12th April 2007, 09:05 PM   #4
Steve Hoffacker

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Quite true. The print ad needs to sell but not the product. It needs to sell the action - website visit, resume or application faxed or emailed, phone call, or whatever. When limited to just what we wanted the reader to do, we've had great results.

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Old 5th May 2007, 11:38 AM   #5

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An excellent article. I am currently in the planning stages of my own online based business and researching effective ways to market the business through print advertising- classifieds, mailouts etc. This has given me plenty of great ideas, thanks!

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Old 12th June 2007, 03:59 PM   #6

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Yes, that was an excellent article. It is too difficult to sell in a classified ad unless the offer is very cheap. Otherwise, you are better off sending them to a voice mail, web site or mail you for more information. You can also use an auto-responder series if you send them to a website.

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Old 7th February 2008, 12:18 PM   #7

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Be Specific
Let the potential customers know exactly what it is that you want them to do. If the, “Sale Ends Soon!” be more specific and tell them what “soon” means; “Sale Ends Saturday!” Be concrete. Using abstractions makes way for misunderstandings. Being specific and using concrete descriptions is the best way to anticipate that the message you are trying to communicate is going to be understood by just about every consumer.

I got this from US Newspapers. They are a newspaper agency, that I have placed ads with. If you need some help they are a good starting point. http://www.usnewspapers.com

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Old 14th February 2008, 10:12 AM   #8
Randy Orth

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Default Classified Ad Advice

In your ad be sure to ask a question that your prospect has on their mind and provide them a place to go to get that question answered. Here’s an example: “Tired of losing energy mid way through the day?” Go to www. Or call XXX to find out the top 5 ways to increase your energy mid day. This shows your prospect you know what’s on their mind and you’re giving them two ways to take action right now to get a solution to their problem.

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Old 15th February 2008, 01:14 PM   #9

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Welcome aboard Randy & Kate

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Old 14th September 2009, 05:38 AM   #10
Label Printing

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Generate leads and customers is not easy task. It's really attractive method of classified. I'll try it. Thanks.

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