Is Print Advertising Still Alive?

[hdm]

Businesses can never showcase their products or services electronically with the same impact as they can via direct mail.

[kapilv]

Yes I think that print advertising is alive and it will be alive as far as i think. It is true that most of the world is going online but there are certain things which are not going to change in near future like newspaper, advertisement banner, hoardings. They are being utilized now as advertisement Techniques for business promotion. Offline techniques are cheaper and powerful then online marketing techniques and also have a large number of communities in their range if somebody is missing to target that community then he can prove much costly for business.

[jasonmoore01]

Originally Posted by davaoprojects

Hi! At the age of technology where everyone seems to be depending on the internet for information and business, is print advertising still alive and practical to use?

yeah boy! alive and still kicking!

print advertising actually becomes innovative because of the internet. There are so many ways and approaches to advertise one's business and print advertising is still as effective as ever. Got your business card? How about your forms, documents and envelopes? Having been printed in a customized way is still a form of advertising. Simple approach but effective.

[hdm]

Originally Posted by jasonmoore01

yeah boy! alive and still kicking!

print advertising actually becomes innovative because of the internet. There are so many ways and approaches to advertise one's business and print advertising is still as effective as ever. Got your business card? How about your forms, documents and envelopes? Having been printed in a customized way is still a form of advertising. Simple approach but effective.

Great post, Jason. Why not combine traditional marketing with QR codes on the mailing pieces? An excellent marketing tool to link offline to online. The speedy option for busy folk.

http://www.holborndirectmail.co.uk/Q...irect-mail.php

[Tri-Win]

Print is still alive. I was at a Splash Media seminar last week where they said that the fastest growing demographic for direct mail is the gen y group (18-25). Plus (as mentioned before) print is a great way to drive people to social and web based media.

[hdm]

Another good post, Tri-Win.

[georgechapman]

Off-site advertising is a great way of generating interest in your site (if you have one). If you have the money for it, go ahead. God knows how many clicks we've received from car and bicycle stickers.

[allstarmailing]

but who knows for how long. Some one tell the post office and paper companies to stop raising their prices so that we can make a decent living.

[Tri-Win]

There is nothing like a good price bump to kick your ROI in the teeth! But the USPS is doing a couple of things right now to help reduce the cost of DM

1. I suggest personalization over saturation mailing but if you think saturation might work for you "every door direct mail" is a new program from the USPS.
http://www.usps.com/promotions/everydoordirectmail.htm
Every Door Direct Mail enables you to extend your customer reach via saturation mail without the need for mailing lists, permits, and the associated fees. With Every Door Direct Mail, you create a saturation mailing without applying individual names and addresses to each mailpiece.

2. The USPS is offering a 3% discount on postage for mail with QR codes this summer
http://sumgould.wordpress.com/2011/0...s-summer-2011/

As for print well I don't have and good ideas just this moment but if I come up with one ill let you know.

[danielkanuck]

Oh yes, print advertising is very much still alive. The mechanics of making an ad work still remains the same. Have a good headline, strong body copy, and a good call to action. Offer multiple means of response, and focus on generating a lead.