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Old 28th April 2011, 01:18 PM   #1
sarahbrooks
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Default Pay Per Click Advertising ROI

To get a better ROI you need to focus on getting targeted traffic. In my opinion, your ads must be very stylish and eye catching so that user will just click it and have a look about that one. If targeted people come to you site through pay per click you will get better return.

guys any suggestions?

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Old 10th May 2011, 07:16 AM   #2
tobyR
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to my mind its about using effective keyword research and writing a killer ad that pushes people's buttons so they click on it. Agreed its all about targeted traffic

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Old 24th May 2011, 04:48 PM   #3
Candice Robins
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Default Targeted traffic is only 1/2

Getting traffic that is highly relevant to your product is only 1/2 the battle. The other half is what we like to call 'continuing the conversation.' What this basically means is creating a continuous flow of theme from you ad onto you site's landing page, so the visitor knows he has landed on the correct page. 40% of clicks on the internet are on the back button, so continuing the convo is of top importance.

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Old 25th May 2011, 06:02 AM   #4
SanWay
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You all are right, important is both wokking and afterworking, for example SEO must be done on all steps of creating the site.

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Old 4th July 2011, 12:33 AM   #5
mariya
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Default Replay

I am not aware about PPC, but interested in knowing more about it, so please tell me the best source through that I will get more information.

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Old 4th July 2011, 03:33 PM   #6
Kingcopy
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Default good book to read

Get the book Ultimate Guide to Google Adwords by Perry Marshall

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Old 2nd January 2013, 11:25 PM   #7
accurate.cygnet
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As far as ROI is concerned, there is no doubt PPC gives you great returns. But Organic SEO is necessary for any site.

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Old 1st February 2013, 04:35 AM   #8
Tamjid Wafaa
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In order to understand the return from PPC ad campaigns, you need to turn know:

Value of a conversion
Conversion rate
Number of clicks
Average cost per click
Knowing these four variables allows you to calculate the ROI of the ad campaign as a percentage of the overall ad campaign spend.

For our example, let's assume you spend $1 per click, and that a conversion is worth $45. You convert at 3%, and obtain 1000 clicks over a given period. Your calculation is then:

PPC ROI = ((Total revenue - Total cost) / Total cost) x 100

= (((Value of a conversion x Conversion rate x Number of clicks) - (Average cost per click x Number of clicks)) / Total cost) x 100

= (((45 x 0.03 x 1000) - (1 x 1000))/ (1 x 1000)) x 100

= (1350 - 1000)/1000 x 100

= $350 or 35%

It's worth bearing in mind that the $45 used in this calculation is the profit on the product or service sold. Not the list price. There are usually other costs involved in fulfilling an order, so we can only use the profit from the conversion in this calculation.

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Old 10th February 2013, 11:27 PM   #9
accurate.cygnet
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Nice post Tamjid...Thanks for sharing it.

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Old 30th March 2013, 08:09 AM   #10
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Default just keep adding water.

The most important factor is actually not traffic.. Traffic with low conversion rate with lower your relevance and your strategy will be short lived.

Focus on your on page factors. watch your bounce rate, time on site and your conversion rate. once those factors are healthy then its time to drive traffic. If you keep an eye on these factors as you drive traffic you will see where your buyers are and make better traffic driving decisions.

If you dont... your relevance will drop you costs will rise and you will either develop opinions like.. PPC does not work or I need more traffic... Its like filling a pale with holes in it and instead of plugging the holes you just keep adding water.

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