jm, I would say you went wrong when you purchased links from unrelated websites. This is like yelling in Google's ear "IM MANIPULATING PAGERANK!"
It's easy to see a website selling links by where the links are located in the code and how topically related they are. If there is even one link featured that is unrelated, it raises at least a yellow flag as to why this website is linking to an topically unrelated website.
There is nothing wrong with purchasing links... I've done it myself... however make sure they are related, after all, you are targeting a certain group of PEOPLE with that link... correct? If not then I believe you are open for a reduction in rank.
Last edited by synergy; 1st November 2005 at 06:02 PM.