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Old 8th November 2005, 11:13 AM   #1
thejenn
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Search Engine Guide Blogger

Default New Article - Is Google Messing With Organic Algos?

Authored by: Paul Bruemmer

Full Text: http://www.searchengineguide.com/bruemmer/006122.html

Some Snippets:

"The search industry continues to explore ways to use behavioral targeting because the technology can be used to meet user needs while achieving advertiser objectives. Personalization of search will have a big impact on the way ads are placed and displayed."

In further describing the patent, the abstract summary continues:

<blockquote><i>"The user profile is based on search queries submitted by a user, the user's specific interaction with the documents identified by the search engine and personal information provided by the user. Placed content is ranked by a score based at least in part on a similarity of a particular placed content to the user's profile. User profiles can be created and/or stored on the client side or server side of a client-server network environment."</i></blockquote>

At this point, it's hard to say whether the patent will actually be used to manipulate organic listings. There are mentions of "a respective bid" and "a respective click through rate" in the paragraphs quoted below, which are paid search terms. Potentially, the protocol could be used for either organic or paid listings.

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