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Old 27th December 2017, 01:20 AM   #1
MIMI99
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Default Best Adwords Book?

Looking to start venturing into adwords for my local moving company, what adwords books do you guys recomend? Or a good video training?

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Old 28th December 2017, 07:07 AM   #2
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Looking to start venturing into adwords for my local moving company, what adwords books do you guys recomend? Or a good video training?
Adwords has an online course.. best to learn there.
https://support.google.com/adwords/answer/6080949?hl=en

that should get you started.

What this wont teach you is how your business will succeed and compete.. that you will need to know basic marketing and advertising principles.

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Old 28th December 2017, 04:36 PM   #3
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Wordstream has some good articles here
https://www.wordstream.com/learn

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Old 30th December 2017, 02:06 AM   #4
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Thanks guys, I will check them out! I also just got the adwords book published by entrepreneur, seems good so far, just really looking for an edge to crush it with my local business...

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Old 31st December 2017, 12:12 AM   #5
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For AdWords you can learn a lot from whatever available online and youtube videos.

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Old 31st December 2017, 12:36 PM   #6
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just really looking for an edge to crush it
Look at your competition closely, for each keyword you promote. Compare your offer - including ad and landing page - versus every one on the first page and make sure your offer is always better. Price, product, service, delivery, etc.

Use exact keywords or phrase matching versus broad matching.

Track conversions. Test, test, test.

Use negative keywords to exclude any searches that you are not interested in targeting. Examples might include free or cheap if your target is luxury.

Use geo location to target your audience and geo keywords based on your target market. Set radius to Wichita and/or include Wichita in your keywords.

Target long tail keywords. The more keywords in the search phrase then the more qualified and more likely to convert the visitor will be.

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Old 5th January 2018, 07:23 AM   #7
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As per my experience in PPC, I would suggest you to pay very close attention to negative keywords and try to find lots of them.

In one of my early ‘carpet cleaning’ projects, I faced quite difficulty in this regard.

Adwords wasted me many clicks by turning up the results of ‘office cleaning’.

That experience taught me a good lesson.

I visited your website to check out your services.

In your case, you are not a ‘tree moving service’, right?

If you do not add ‘tree’ in your negative keyword list, Google Adwords is all set to waste your clicks.

Another negative keyword is ‘rental’. Check it in detail.

So make a thorough research about negative keywords.

Best of luck with Adwords campaign!

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Old 7th January 2018, 09:44 PM   #8
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It is important to target your audience in specific details in which negative keywords is especially involved on this strategy ad campaign. Better offer is the most clicked ads.

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Old 5th March 2018, 01:55 AM   #9
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Hi,

Please find the below link. It will be guide you how can we do google adwords ad.


https://support.google.com/adwords/a...430513156&rd=1

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