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Old 28th June 2009, 08:31 AM   #11
phanio
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Good infromation - adwords can work for the right business.

My question - Google has changed to an "interest based" model - has this helped your conversion?

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Old 28th June 2009, 12:01 PM   #12
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I don't think it is possible to answer that, except for broad generalizations. When I get a visitor from adwords, I cannot identify if they are based on interest or not.

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Old 30th June 2009, 03:03 PM   #13
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Default Interest Based?

Well thats a new term to me...does this refer to if my key word is "Dallas Cowboys Products" and I am getting traffic from Google AdWords for "Dallas Cowboys Merchandise"?

If thats what we mean by interest based then it is not helping my conversions.

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Old 16th July 2009, 02:12 AM   #14
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Hi having higher percentages is great, but are you making some real good money, or do you have a longs ways to go still?
Anyways.....good luck and keep going at it hard !!

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Old 17th July 2009, 11:51 AM   #15
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Default Mr Money Maker - Yep REAL $$$$

I hear alot of complaints from others saying they are not making any money on Adwords and some even try to turn that negative into a positive by saying "I lose money on the initial adword sale but make up for it on future sales" - that maybe true but you have no guarantee of that.

AND THIS ONE KILLS me - every adword guide I have seen states "create your campaign with what your budget can afford"...Well wait a minute..if you are using a budget to determine how much to spend - that assumes that this is like any other expense and its not generating sales.

I am going to write a book and its going to say "YOUR budget for adwords is infinite" For example my current daily Adword Budget setting is $9,000 per Campaign and I am running 5 campaings - thats $45,000 per day.

And some day I hope to actually spend that much with Google. YOUR saying why are you crazy? No - right now my adwords has a 300% ROI - for every dollar I put into Google I get $3 back. So If I spend $45,000 per day I will get $135,000 per day in sales or $49,250,000 per year.

So your goal is not to limit the amount you spend - but to maximize the amount you spend.

I measure my success by two key indicators - ROI and Visitor Value. ROI takes the amount of sales and divides that by how much it cost to generate those sales. Visitor Value is total sales / number of visitors. My visitor value has increased 425% since I have implemented some the very things I have mentioned in this post. That means I can raise my Bid price which increases my Quality Score and Ad Position. Which means I get more sales and with the other things I have improved on my Conversion rate is now 3.5% so everything is feeding on itself.

I think I am going to get writing a white paper that maybe explains this better. Anyone interested? stop by my website and drop me an email.

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Old 27th July 2009, 09:24 PM   #16
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We also use the conversion and keyword data to optimize the keywords of the website to help boost the organic ranking. Some our our clients have 2 pages in the top 10 organic results as well as a place in the top three PPC ads... bit over kill you say? Actually no, very cost effective! It seems the searchers are more prone to click the organic add because it offers more info than the PPC ad, and this saves PPC money! It's all about being seen and being seen in 3 places in the first results page works wonders!

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Old 30th July 2009, 10:05 AM   #17
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Default Royhunters - Organic/PPC results

You bring a great point for everyone to consider. It is great, no awesome when you can get a top organic ranking...we all know the benefit (free traffic) now combine that with a PPC ad on the same page and you now have more of a chance of getting a click. The real estate is key and your listed twice.

Now - so much is put into SEO and getting a top ranking. If your relying on this tactic your playing russian roulette. The search engines change their algorythyms and was once at the top yesterday is no longer. The company who invested all their resources (time and/or money) into getting that rank now is facing a severe decline in sales.

YOU must have a PPC program running to keep you on page one. You can control your PPC program you have limited to no control over the organic listings. You have no control over what the search engines put in for the title or description of an organic listing. You have complete control over what is listed in the PPC ad.

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Old 8th October 2009, 09:45 AM   #18
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Default search term results

In the new Google AW interface on any keyword tab check out "search terms" click on this and it will give you the exact term that generated an ad. Look for the words that you dont want ads shown and "add as a negative".

This is one of the most powerful tools in AW's and you must take advantage.

Since doing this for a few months now, my conversions have gone 3.9% - yep thats almost 4% !!! So I am eliminating the bad clicks while maintaining the good - all this means - less Advertising Costs - same conversions - means more profit!!!

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Old 17th October 2009, 05:02 AM   #19
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Within the ad group write a headline that contains the keyword - I know nothing about dolls but if you sell a "raggedy anne doll" then your keywords in this adgroup will containg all variations of raggedy anne doll and this is your headline - if you cant fit a keyword into that headline - this becomes a new group.

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Old 15th November 2009, 02:17 AM   #20
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Nice! Thanks for sharing.

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