Originally Posted by josephmunger
But I would like some advice and suggestions before moving forward. How else can I improve my chances of having good business?
Welcome! I am from Toronto as well. Photography market is very competitive and everyone with a camera thinks they can start a business. Having said that, the best marketers may not be the "best" in their technical field.
Having said that, first and foremost, have a website (I assume you have one). Make sure it is awesome. Secondly, for wedding leads, I would start by marketing to your network. Someone will get married in the next couple of months.
I am not a big fan of printing... where would you go? How many flyers do you keep?