One of the biggest issues for me since I started my web stores has been conversion rates, I have some decent rankings for some of the most popular terms (keywords) in my niche, I think the designs of these websites are not bad (they CAN be improved obviously but I don't think they are too bad for a rookie
) so I've been toying with the idea of hiring a copywriter to modify a couple Product Pages and see what happens.
There are two problems with this, the first one is that I do not have a big budget (don't really know how expensive it can be) and the second one is I do not have a clue as to how to measure results from this, one idea I have is to start an AdSense campaign on Google for a specific product (a fairly popular one) before the copywriting, stop the campaing, analyze results and then restart it after the page has been optimized.
What do you guys suggest?
The website I'm talking about is www.tcf-humminbird-fish-finders.com