Originally Posted by 2Curious
I have a social media website targeting married couples and individuals in relationships. I've tried Twitter and even hired an individual through Elance to assist with getting fans on a Facebook page. I did gain followers and fans BUT they didn't result in the increase in participation on the site I anticipated. They would comment on the respective sites but then not select the links to my site. Does anyone have any expertise in this area and have any suggestions on how I can really jumpstart the participation/traffic from this particular target group? Any suggestions/ideas are greatly appreciated.
You need to consistently post great content, while at the same time really engaging people. Gaining traffic the way you did through Elance is a poor way to get traffic in my opinion as what happens is exactly what you have described - the numbers but without any substance.
You need to come up with a posting strategy. Figure out what you can write about, what questions you can ask, what images you can post, and what video would be beneficial to your audience (also, know who your audience is so that you can target them specifically). Once you have this figured out, start writing some blog posts that you can feed into Facebook & Twitter.
These posts need to solve your potential customers problems and issues, overcome any "pain-points" and really help them out.
Social media is a long-term strategy that will take 18-24 months to really show some amazing results. You will gain traction throughout this time but to really dominate your niche this is a reasonable timeframe.
On Twitter, be yourself. Use your real name (or close to it) and engage the followers you have one-by-one. Search for keywords so you can really connect with people with some of the problems you are trying to fix. Read my post on starting out with Twitter here
Hope that helps you. Any further questions please let me know.