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Old 9th March 2011, 08:22 PM   #1
AngelBiz
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Default Techniques For Asking Customers To Do Marketing For Your Business

Most small business owners are at a disadvantage compared to their large competitors when it comes to marketing. After all, small businesses do not have the marketing muscle and budget of the large companies. They have to find innovative ways to do marketing and advertising that is not expensive yet is equally, if not more, effective.

Many small business owners get intimated by this challenge and think that there is no way they can succeed against Goliath in marketing. We believe that is not true. There is another aspect of low cost marketing that is not utilized well by small business owners. That involves seeking help from your existing customers to do the marketing for you.

Some of the famous companies as well as not so famous ones have used different aspects of this strategy. The most famous example of using customers to do marketing and selling is Amway, where they recruited people to sell their products to their friends and relatives in exchange for commission. Recently, some interesting startups have employed this technique successfully. A company called Threadless asks its customers to design T-shirts and vote for the best design in exchange for a prize. It then sells those T-shirts to other customers. Groupon recently introduced a feature by which their registered users can post links of their daily deals on their Facebook page and earn small reward when their “friends” buy the deal.

You can utilize these and other techniques to get new customers by asking existing ones to do marketing. Here are several approaches you can use.

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Old 5th May 2011, 03:17 PM   #2
danielkanuck
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You could give each of your customers your business card and ask them to hand it over to someone who could use your services.

You could also mail out coupons to your customers that comes with a free gift of some sort - but they can only get the free gift if they walk into your store with a friend of theirs.

This way, your initial customer is happy with their free gift, and you gain another customer from the coupon.

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Old 5th May 2011, 09:33 PM   #3
AngelBiz
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Quote:
Originally Posted by danielkanuck View Post
You could give each of your customers your business card and ask them to hand it over to someone who could use your services.

You could also mail out coupons to your customers that comes with a free gift of some sort - but they can only get the free gift if they walk into your store with a friend of theirs.

This way, your initial customer is happy with their free gift, and you gain another customer from the coupon.
Daniel - Very good ideas. Thanks.

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Old 6th May 2011, 01:26 AM   #4
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i think if you really do good on your business, your customers are automatically help you advertise. that's what we call Word-Of-Mouth Marketing

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Old 8th May 2011, 12:12 PM   #5
AngelBiz
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Quote:
Originally Posted by gaga View Post
i think if you really do good on your business, your customers are automatically help you advertise. that's what we call Word-Of-Mouth Marketing
Absolutely. Nothing beats genuine word-of-mouth coming from your customers. You can, however, make it easy for them to spread the word around about your business by providing excellent products and customer service and giving them tools to spread the word.

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Old 8th May 2011, 08:17 PM   #6
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i agree with your opinion

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Old 9th May 2011, 05:37 AM   #7
eeedy
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Instead of giving gifts to your current customers for a referral, give the gift instead to their friends and loved ones. How? Of course you pass it along to your current customers.

Give your customers a voucher or discount card with the condition that they cannot use it themselves, but rather they give it to someone they know who would most benefit from the free product or service.

I think this will be specially effective during the holidays.

It's a win-win-win, you're customer gets to give a gift at no cost and their friend will love him/her for it, the friend gets something for free, while you get a new (potential) customer.

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Old 11th May 2011, 11:41 AM   #8
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Offer an incentive to your current customers, such as a discount on your product or service when they refer clients to you.

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Old 12th May 2011, 09:34 AM   #9
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I think you should start by making sure you give your customers a top-notch experience, this will naturally make them more apt to recommend your businesses.

I agree that it's also a good idea to give incentives and discounts to your customers for putting out a good word. Offer customers a coupon or discount if they review you on Yelp! or if they personally refer someone to you.

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Old 12th May 2011, 10:22 AM   #10
georgechapman
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No amount of incentives can match a really good product. Come up with a really good product or service, and your customers will be more than happy to spread the word for you.

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