To blog or not to blog... that is the question! I was making my rounds this morning, visiting websites and blogs of people and businesses that interest me, and I noticed something. I noticed that if I visit a blog that hasn't been updated in a few months, I rarely read it. I find that my own surfing habits are a good indication of others and in this case I must conclude that if a business has a blog, they should keep it updated.
I've been recommending to my customers that a good website is updated frequently to offer fresh and current content for all who find their website. For businesses who markets to consumers, this is even more important in my opinion. But a blog by design is supposed to be a current and fluid resource. So that begs the question; Is having a blog that is a few months old truly helping my companies reputation or harming it? From a PR and marketing standpoint I would have to say hurting it. Though there are some solutions.
Here is my opinion on the matter. If you are going to create a blog for your business, keep it updated or drop it from your website. Many of the free and fee blogs out there offer a draft save of your articles and also the ability to change the dates. I would say that if you are not willing to update the content then at least update the dates. This is not the preferred solution, but it is a possible solution. The draft copies can be saved for later publication so when you're in the mood or have time, you can create a number of articles/entries and stole them away for future use.
In the end however it's about dedication to the resource just like any other resource or marketing effort. If a blog is part of your online presence, then by all means keep it updated and offer your readers a reason to visit and hopefully a reason to buy.
I posted this on my small business blog this morning and thought I would share it here. I am especially interested your opinions on the matter. I'm not sure if they allow polling here but the question I would like answered is:
Is an old blog detrimental to your online presence?