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Old 7th May 2010, 05:50 AM   #1
Small Business Brief
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Posts: 534
Default Can Unusual Shaped Buttons Increase Conversion?

Though small, the call-to-action button (add to cart, begin checkout, continue, submit, etc) can have a major influence on conversion. The size, placement, color, wording and even shape matters, but you donít know whatís optimal until you test variations of each variable.

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Old 7th May 2010, 07:05 AM   #2
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I have never tried this. And in fairness I have yet to come across a site that uses this type of button or may be it just have gone unnoticed.

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Old 7th May 2010, 01:57 PM   #3

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I guess I am not the usual consumer as to me it does not matter where the button is, what shape or colour it is.. If I don't want to buy from the website it is not going to change my mind.

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