Originally Posted by andrea32145
Hi people, I have been running my own business in my hometown and Iím wishing to offer my services to a wider range of customers, so I decided to get a domain, a server and some IT staff to run an online Business. I have spent some money at the moment and I read on several sites that big businesses spend money by the million! I wonder if I also have to spend this amount of money for a site with some e-commerce tools, member base and some news. Thanks for your feedback.
Hi andrea, and congrats on taking the first step in starting your online store.
As mentioned, you can generally start selling for little or nothing. What will you be selling, exactly?
I am not too familiar with the extent of the functionality of the shopping cart solutions that were mentioned, but if you are going to run a member base (membership) site in addition to selling the e-commerce tools, you will want to look into a solution that offers recurring billing so you can keep members as long as possible.
You could ultimately get your site online, implement a third party e-commerce solution, and start earning money to spend on advertising-so your upfront out of pocket costs stay to a minimum.
Since it sounds like you already have an audience in your hometown, word-of-mouth advertising for the new site would be a great way to start to build up your member base.
What are the key ingredients you're looking for when it comes to selling your products and information online? What do you think will help you sell efficiently and effectively?
There is a lot involved when it comes to e-commerce so it's good to start by writing down what tools are important and what fits best with your business plan.
Here are a few questions to think about
- How do you want to sell your products and information?
- Who is your audience? Local/Global?
- Do you want the ability to automatically renew your customers memberships?
- Will you need a shopping cart?
- How/when do you want to be able to get the money you've earned?
- Will you need people to answer billing questions? Do you have people to do that?
- What payment options do you want to offer?
- What other options do you want available to you?
I hope some of this stuff helps.