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Old 23rd January 2015, 08:45 AM   #1
Tree LC
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Default Tricky Marketing Question.

Hi
Can anyone tell me what the best marketing campain would be for my company. I own a Tree surgery company and operate locally. 50 mile radius.

What would be your idea for me that could make the biggest difference.
thanks in advance.

Tree LC


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Old 28th January 2015, 03:48 PM   #2
Graham Strong
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Hi Tree LC,

Can I ask - Do you have a list of your current customers in your area? And have they given you their email addresses? If so, perhaps consider preparing an email marketing campaign for those customers if appropriate. It costs 6x more to attract new customers than working with old ones. Within that email you could have a "refer to a friend" link or ask them to refer you to another person if they were satisfied with your service. This is a more economic way to market your business.

Kind regards,
Graham

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Old 27th February 2015, 10:53 AM   #3
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Arrow Not-so- tricky Marketing Answer :)

It’s good that you realize that you need a campaign, not just an ad. And that you need marketing, not just advertising.

There’s an old saying that goes like this: “doing business without advertising is like winking at pretty girls in the dark… you may know what you’re doing, but nobody else does!”

I’ll go one better: “Advertising may be like winking at pretty girls in daylight, but without an effective marketing strategy to power and direct them, most of those winks will be wasted on all the wrong people, and most of the right people either won’t be looking at you when you wink or won’t be interested!”

You need to identify your ideal customer. They’ll probably have several qualifying characteristics, such as…
  • they have trees on their property
  • they own that property (tenants may not have responsibility for tree maintenance)
  • one or more of those trees need surgery or preventative maintenance
  • you can reach them in an attention-grabbing, cost-effective way
  • they’re willing and able to pay for your services
  • you can get them to take action — to contact you, or to enter your Qualifying Funnel (safer, easier, better and smarter)

Your Qualifying Funnel will look something like this (these are conclusions that your ideal customer needs to make for themselves):
  1. Resident: “My tree/trees need remedial attention” — lopping, maintenance, remedial action of some kind.
  2. “This problem needs to be fixed NOW.”
  3. Tenant: ”I need to contact the agent/landlord to authorize and pay for this”
    or Owner: “I need to authorize and pay for this treatment NOW.”
  4. Owner: “Whom do I know and trust to do this job properly and affordably, without being ripped off?”
    If the answer is “nobody”, the question becomes “Which so-called experts can I trust?” and “Which experts do my trusted friends recommend?”
  5. “I need the expert who makes it safer, easier, better and smarter for me to buy from them instead of anyone else — or to keep my money and not buy at all.”
  6. “I need to hire YOU because I see you as the safest, easiest, safest and smartest solution to my problem!”

So your campaign needs to do THREE crucial things up-front:
  1. Get itself noticed.
  2. Get itself read/watched/listened to.
  3. Get the prospective customer to take the desired ACTION!

You also need to understand some fundamentals of communicating with your target market:
  • They are BUSY! And this problem is just one more source of STRESS for them.
  • They receive between 1,000 and 3,000 incoming advertising messages every DAY.
    (To avoid neural overload, human beings automatically screen out signals — like ads — that don’t address something they need, want or are interested in at the moment they see or hear it.)
  • Very few buyers make a major buying decision on first contact.
  • YOU need to create a campaign that leads them through your Qualifying Funnel in several safe, simple, persuasive stages — and every point of contact with your prospective customer must have only ONE objective: to sell the NEXT point of contact! (In other words, to keep them interested and keen to move to the next conclusion.)

Remember… you have to eat an elephant one mouthful at a time.

Hope this helps!

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Last edited by MarketingDoctor; 27th February 2015 at 11:02 AM.
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Old 11th March 2015, 11:46 AM   #4
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Quote:
Originally Posted by MarketingDoctor View Post
  • So your campaign needs to do THREE crucial things up-front:
  • Get itself noticed.
  • Get itself read/watched/listened to.
  • Get the prospective customer to take the desired ACTION!
Couldn't have said better. Great guideline, MarketingDoctor!

Just want to add that you can mix offline marketing tools with online - sometimes offline works better for local communities.

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Old 22nd May 2015, 06:06 AM   #5
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well one the friend describe very useful information about how to market your business virally ...

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Old 26th May 2015, 09:36 PM   #6
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Is there a lot of demand for tree surgery?

Perhaps targeting certain neighborhoods, driving by and seeing trees needing help, then giving out an educational flyer / door hanger which includes info about your business.

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Old 7th August 2017, 03:48 AM   #7
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Quote:
Originally Posted by Tree LC View Post
Hi
Can anyone tell me what the best marketing campain would be for my company. I own a Tree surgery company and operate locally. 50 mile radius.

What would be your idea for me that could make the biggest difference.
thanks in advance.

Tree LC


Hi,

I think google adwords search marketing have radius marketing option available for particular location. You can try this.

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Old 19th October 2017, 12:31 AM   #8
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As for today, content marketing is really effective for those who want to establish their brand and an strategical way to reach targeted users or possible conversions.

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