A client of ours has had great results with the website and social media optimization plan we've been coordinating. He's a home builder/remodeler in Massachusetts. It's been about 3 months, their site is on page 1 of 'home remodeling ma' page 2 of 'remodeling ma' and page 1 of 'carpentry sherborn', carpentry wayland', 'carpentry natick'... most of the surrounding area and many other pointed queries related to services. Like 'painting services sherborn' etc...
A couple months ago there was bad flooding here and it was fairly well predicted. We put the site on page 1 of 'flood damage repair ma' the morning the flood water crested and it stayed for a few. That was awesome to accomplish.
The true victory was when he called me a few weeks back and told me he just got a call from someone who wanted an estimate to paint a home. The call was out of the blue so he asked them where they got his number. They said "found it on google". Plus he's gotten a few more calls since