"AOL has announced plans this week to partner with Ingenio, a company specializing in a pay-per-call advertising platform. The idea behind Ingenio's offering is similar to the popular pay-per-click programs offered by Overture, Google AdWords and other providers. Searchers are presented with text ads designed to match certain keyword queries, but rather than click on the ad to view a company's Web site, they are given a phone number to call to contact the company."
"Businesses that rely on the Web to produce phone leads, rather than to sell products, are likely to see the benefits of Ingenio's program from the start. Companies that have long relied on telemarketing to produce leads may also see the benefit of a program like this one."
So, what do you guys think? Personally, I'm kind of excited. I'd read about Ingenio before and even looked into the possibility of using them for some local businesses that I've worked with, but the reality was that they simply didn't have much of a distribution network. There's no set launch date for running the ads on AOL, but IMO, AOL has enough of an audience, and the type of audience that would make this type of project worthwhile.