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Old 2nd January 2011, 02:38 AM   #1
weaim2pleez
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Default How To Find Social Media Consultants

I have about 3 online retail web stores and am looking to have someone do some blog posts and run facebook and twitter pages for all 3. How is the best way to find someone to do this? Is someplace like elance best or where? also all 3 sites sell different items so I assume its best to set up a facebook and twitter page for each of them seperately? thanks

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Old 2nd January 2011, 10:33 AM   #2
Logan
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Just as companies provide Search Engine Optimization services, others are beginning to provide Social Media services as you describe. I personally am familiar with companies that have used the following services and had good experiences ...

http://www.jenniferlaycock.com/
http://communicatevalue.com/

Both are members of this forum. If you talk to either of them, mention that you are a member of this forum also.

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Old 3rd January 2011, 02:35 AM   #3
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Check up freelancing sites. Elance, guru, odesk etc. Such jobs are frequently posted there. You can read sample writings before actually hiring your provider, it's safe, fast, intuitive, and accurate.

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Old 3rd January 2011, 10:45 AM   #4
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Hi weaim2pleez,

I have experience in this area and if you are interested you can check my link below -- hope to hear from you soon!

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Old 3rd January 2011, 12:52 PM   #5
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Yeah Search for SEO companies that offer personalized service. Usually they are startups or small companies.

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Old 3rd January 2011, 04:21 PM   #6
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This is definitely tricky as it is when hiring all other kinds of internet marketing consultants. It's the hot new trend and everyone is an expert. That makes it difficult to make the decision.

From my experience with ELance and Odesk, it becomes a bidding war instead of the value of the service.

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Old 7th January 2011, 10:54 AM   #7
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1. Evaluate the value this will bring to you
Why social media and how it can help you grow your brands/business? What do you want to achieve with it? Is there already a conversation happening between customers on the social networks that you can tap into and contribute? (eg. like wine market - people asking for wine advice). Are there other ways of advertising that would generate bigger returns for the time/money invested?

2. Screening
Finding a good social media consultant is like finding a needle in a haystack right now. Social media was the big buzz of the last year or so and EVERYONE and their brother claim to be social media experts

Make sure they have a track record and get in touch with their previous clients to see what they have done for them. Consider how much you actually want to get done. Email and mobile would also be great assets along with the standard facebook/twitter pack. (i believe "mobile" will be to 2011/2012 what "social" was to 2009/2010)

3. Interview and test drive

Interview them to see who would be best for your type of project and try testing them out for maybe a single project/ x days/ whatever your preference.

p.s. You can always spot a good consultant by the way they deliver you value upfront and keep you posted regularly.

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Old 13th January 2011, 05:02 AM   #8
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I suggest you try Squadhelp.com. Its a site dedicated to freelancers from article writing to web page designs.

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Old 14th January 2011, 01:40 AM   #9
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Default Freelancers

Vworker is another good site.There are many guys like you looking for similar services and they come back with fresh projects,which indicates there are happy with the services of the freelancers there.I am not sure,but it may be free for the buyers to post their project.However as suggested by some one before in the post,it becomes more of a bidding war.So you should look for theor profile to check if they offered similar projects before,their ratings.That should help.World is a small place with internet,so its isnt really difficult to find your likely service provider.

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Old 12th February 2011, 11:41 PM   #10
Brad S.
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Wink Have a system - Social Media Management Can Blow UP

From my conversation with some of my clients, there ARE concerns with others representing their companies. There must be "rules" and "guidelines" set up in advance.

Here's why...

What if people are asking questions and the social media manager doesn't know enough about your company and simply "makes up" answers?? This is very dangerous and can backfire quickly.

I always recommend that our clients set up ground rules for social media. For example, a marketing strategy must be communicated to the social media manager. If the messages sent are not communicated properly to the manager, he/she will not be getting the right word out and the business suffers because of it.

We like to communicate on a weekly basis (e-mail even works well and is efficient) so we know if the business has items that they are needing incorporated into their messages. This also helps us come up with events so they can be properly promoted.

Back to ground rules. We like to put "levels" in place. For example,

Level 1 - very easy responses to comments that don't require any thought or potential damage to customer.

Level 2 - Need to have a general knowledge of the business in order to respond

Level 3 - Potential damage can be done if business owner is not involved with answer. This normally involves sending an e-mail or text for clarification on response.

Basically - the social media manager must be thought of as an extension of the company. If you don't feel you can trust the manager's ability to represent you - move on to someone else. Your business is to valuable to let a high school or college student make decisions on PR for your company.

Hope this helps someone!

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