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Old 16th September 2011, 01:57 PM   #1

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Default Getting Small Retailers To Carry My Product

I own athletic apparel company. Specializing in making clothing that is functional, comfortable, and breathable. I have the ideal retails in mind that I want to sell to, I'm just wondering if anyone has any tips or insights that I can use to connect with the retailer and gain trust and report with them?



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Old 18th September 2011, 08:15 AM   #2
Gary Barzel
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How about going directly and speaking to them about what you have to offer, even giving them some free samples so that they can get a feel for your product. When you approach them be prepared to give them concrete evidence as to why your apparel would be beneficial to them, and why they should choose you. If they aren't interested don't just give up on them, go back in about 6 months time and offer it to them again.

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Old 18th September 2011, 04:56 PM   #3
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I agree completely with Gary. And He's right about not giving up. Go back a third and forth time if you have to. It works!

Best of luck


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Old 18th September 2011, 08:54 PM   #4
Neil D

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Have you tried trade fairs/shows. If you take a stand at an appropriate trade fair then small retailers may come in to look for new suppliers.

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Old 23rd September 2011, 12:58 PM   #5

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Sounds like you're competing with Under Armour? Anyways, you'll need to differentiate your product from those already being carried by the vendor -- else they'll ask, 'why should I carry your products when I already have products x/y/z?'

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Old 5th October 2011, 10:52 AM   #6

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Originally Posted by bodybreaker View Post
I own athletic apparel company. Specializing in making clothing that is functional, comfortable, and breathable. I have the ideal retails in mind that I want to sell to, I'm just wondering if anyone has any tips or insights that I can use to connect with the retailer and gain trust and report with them?


I totally agree with what everyone here is saying. I am doing the same thing right now with my own brand and products, getting them into salon shelves. I keep going back and following up until they either say no, not right now or that they will buy. It proves that I am dedicated to them and believe in my product. I also give samples of my items and literature of why they should carry it, everything I tell them in person alon with prices are left in a gift bag with the samples. Be prepared most of them loose the literature or dont read it so be prepared to discuss it with them on your next follow. Samples of your items might be too expensive so you may want to consider a fabric swatch along with your evidence why your product is worthy of being on their shelves. Good Luck and keep us posted!

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Old 10th October 2011, 06:47 AM   #7
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Hmm...do some field testing with the potential customers. I think you need to build your reputation first before trying to find retailers to help you out.

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Old 6th January 2012, 04:57 AM   #8

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A wholesaler would not consider it smart to make a small sale to a Web retailer especially a startup just building a customer base if that sale resulted in a major retailer being undercut and cancelling future orders.

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Old 19th January 2012, 11:02 AM   #9
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You may want to build a stable of a few famous Athletes. Once your sports clothing is seen out being used by celebrities you will be able to easily sell it to retailers. Maybe even put together a sales video of the clothes and athletes in action.

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Old 6th March 2012, 04:43 PM   #10

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There have been some pretty good ideas on here. Definitely the best thing to do is try, and keep trying. You should absolutely prepare yourself to give a good, concrete explanation of why they should carry your products. But that being said, don't psych yourself out too much. You can plan and prepare all you want, but ultimately you're going to have to just go and try.

It's not the end of the world if you fail the first few times (as the first couple replies said, you can always go back and try again). And you'll only refine your pitch by trying and failing. You can even ask them what might change their mind if you get a "no" at first. People will be more open to going feedback than you;d expect.

tl;dr get out there and try!

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