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Old 4th February 2014, 04:14 PM   #21
SC_Sean
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If you're going to successfully leverage Pinterest in a B2B kind of way...it's going to be done very, very creatively.

I don't think it's impossible...but Pinterest might not be the most effective channel when you're in the B2B space.

The thing about Pinterest is that it's very much a lifestyle curation space. So it's important to remember that you're not reaching out to businesses...so much as you're reaching out to the people who work at those businesses.

This is a great article (from a great B2B resource) called "8 Arguments for Companies to Stay Out of Social Media -- And Why You Should Ignore Them."

https://exploreb2b.com/articles/8-ar...ld-ignore-them

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Old 4th February 2014, 04:28 PM   #22
pbjoachim
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Thanks for the response.

Yes, I 100% agree. Was wondering if you had a different take on it.

Social media IS very important for any business in my opinion including b2b. Especially from a SEO standpoint. Google doesn't necessarily know a b2b biz vs a b2c biz and we need to optimize accordingly. Meaning SEO can not be ignored.

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Old 4th February 2014, 04:32 PM   #23
SC_Sean
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It's true. And Pinterest can DEFINITELY help with SEO...because a pin is literally just an image that links back to a website (with a description and some buttons, etc).

http://searchenginewatch.com/article...and-E-commerce

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Old 17th February 2014, 01:03 AM   #24
Cindy16
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First things first, create a fanbase.. You cannot do so much if you don't have people in your database (Fanpage or G+ page) who will receive or read you statuses. Then create a content plan that will serve as your guide as to what are you going to post or not and what time... Do Pinterest marketing if you are selling something and do G+ and Facebook too.

I hope that helps.

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Old 17th February 2014, 09:21 PM   #25
SC_Sean
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Quote:
Originally Posted by Cindy16 View Post
First things first, create a fanbase.. You cannot do so much if you don't have people in your database (Fanpage or G+ page) who will receive or read you statuses. Then create a content plan that will serve as your guide as to what are you going to post or not and what time... Do Pinterest marketing if you are selling something and do G+ and Facebook too.

I hope that helps.
Great advice -- though Pinterest has definitely gotten popular enough that it's possible to actually build your audience ON Pinterest.

Pinning, re-pinning, liking, and commenting on the right content is totally a good way to get yourself some fans and followers...but you can't just DO those things. You have to do them WELL.

It's easy to talk about best practices -- so many "helpful" blog posts that I read are just choc-full of them -- but what's important to remember is that those best practices really don't work unless you've got interesting content.

So if you want to build your audience on Pinterest, you totally can. And you can do it in a pretty cost-effective way. But unless you've got something about the content you're producing and curating (and curation is a HUGEly important part of content marketing) that sets you apart from others -- or at least contributes to the ongoing conversation in a meaningful way -- you might not see yourself gaining the kind of traction you expect.

The best way to go about something like this from the ground up is to develop your voice, and your strategy. Whom are you going to target? Why? With what kind of content and with what ends?

Follow a plan, and have it written down so you can tweak, add to, and adjust it as necessary.

Hope this helps!

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Old 14th May 2014, 07:18 AM   #26
patriciakramer
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Google+, Facebook, Twitter, Linkedin, Pinterest etc... is all are social media sites etc..

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Old 14th May 2014, 08:13 AM   #27
alinathomas
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hELLO,
Social media is become the most important part of business promotion because most of the people use these social network sites like Twitter,Facebook,Linkedin ,Pintrest on daily basis and these sites having the maximum number of traffic ever day .So if you also want to take benefit you must be on active on all social networking sites.

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Old 14th May 2014, 09:17 AM   #28
shahbaz45
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Social media marketing doesn't mean the spam. Go according to your plan and only share content that is relevant to your business.

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